CURRENT ISSUES IN HOTEL DEVELOPMENT AND MANAGEMENT - 2017/8

Module code: MANM311

Module provider

Hospitality & Tourism Management

Module Leader

TUSSYADIAH IP Dr (Hosp & Tour)

Number of Credits

15

ECTS Credits

7.5

Framework

FHEQ Level 7

JACs code

N860

Module cap (Maximum number of students)

50

Module Availability

Semester 2

Overall student workload

Independent Study Hours: 117

Lecture Hours: 18

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework GROUP REPORT (1000 WORDS) AND PRESENTATION 1 25
Coursework GROUP REPORT (1000 WORDS) AND PRESENTATION 2 25
Coursework INDIVIDUAL REFLECTIVE ESSAY (1500 WORDS) 50

Alternative Assessment

Group assignment will be replaced by an individual report (MAX: 1000 Words).

Prerequisites / Co-requisites

Due to capacity constraints, the number of students able to register this module will be 50.

Module overview

The issues confronting hotel managers are rapidly changing, which requires the hotel managers to understand the current issues and react to the changes. Accordingly, this module examines the problems and characteristics specific to the current issues of the hotel industries by discussing a range of hospitality related theories. More importantly, this module is centred on domestic field trips with the objective to provide the opportunity for students to experience the practices and processes involved in hotel management and development.

Module aims

This module aims to: engage students in practical application of existing hospitality theories/concepts.

Students are expected to adopt a critical approach to analysing hotel industry, and

to obtain insight gained by hands-on experience in researching and addressing hotel management and development.

Learning outcomes

Attributes Developed
Apply theoretical knowledge on hotel management, marketing, planning and development by examining a specific setting .  KC
Compare and contrast between hospitality theory and practice by identifying practical issues related to hotel development and management KCP
Conduct a situation analysis to assess the strategic position of a hotel, including SWOT and STEP analysis, environmental scanning, competitor analysis, stakeholder mapping etc  KCP
Identify key stakeholders in hotel business and policy and their interactions KC
Identify and critically evaluate different hotel management and marketing objectives and strategies . KC
Propose strategic hotel management and marketing directions for hotel planning and development KCP
Additionally, the module is designed to encourage students to develop practical skills in gathering and analysing primary and secondary data and formally presenting their findings. PT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:


Current Issues in Hotel Technologies and Applications
Current Issues in Hotel Development and Innovation
Current Issues in Hotel Sustainability Practices

Methods of Teaching / Learning

The learning and teaching strategy is designed to: obtain problem-based learning.

The module is based on the application of knowledge and skills acquired from existing compulsory hospitality modules.

The delivery includes:


Lectures and in-class activities to establish the theoretical foundation of various issues in hotel management and development.
Group case study analyses and presentation to allow students to use diverse perspectives to critically analyse a specific issue in hotel management and development.
An individual research report to allow students to apply theory into practice while researching a specific issue.


The teaching and learning methods include presentations designed to provide an essential framework of knowledge and skills, classroom-based discussions and tasks to develop students&rsquo critical ability, guest lectures, as well as primary and secondary research to offer students practical engagement in analysing a hotel development, management, and marketing.

Assessment Strategy

The assessment strategy is aimed at giving students the opportunity to gradually build up their knowledge and understanding of current issues in hotel industry and is designed to allow students to evidence their achievement of the learning outcomes. The assessment comprises group reports and presentations, and an individual report.

For the group reports and presentations assessment, students will be asked to evaluate a hotel management case study, critically assess the effectiveness of current strategies, and offer recommendations for future development and management strategies. For the first group assessment, two cases will be provided: (1) hotel innovation and (2) sharing economy business models. For the second group assessment, two cases will be provided: (1) applications of automation in hotel operations and (2) applications of immersive technologies in hotels. Students will select their own peers and evaluate one of the two cases provided.

For the individual report, students will be asked to provide theory-driven and evidence-based essay on trends and strategies related to one specific topic in hotel management within technology applications, innovation and development, or sustainability. Students will be asked to critically review literature and theories and use primary or secondary data to provide evidence of trends in hotel management and development. Students must offer strategic implications of these trends for hotel managers.

 

Reading list

Reading list for CURRENT ISSUES IN HOTEL DEVELOPMENT AND MANAGEMENT : http://aspire.surrey.ac.uk/modules/manm311

Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Hotel Management MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module
International Hospitality Management (EuroMasters) MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.