PROJECT MANAGEMENT AND BUSINESS STRATEGY - 2018/9
Module code: COMM032
GILLAM L Dr (Computer Sci)
Number of Credits
FHEQ Level 7
Module cap (Maximum number of students)
Overall student workload
Independent Study Hours: 150
Lecture Hours: 33
|Assessment type||Unit of assessment||Weighting|
|Examination||EXAMINATION - 2 HOURS||50|
Instead of the group work students will write a short essay (1000) on a topic related to project management.
Prerequisites / Co-requisites
The module consists of two parts:
Project Management: Business Strategy will often lead to projects aimed at implementing the vision/goals set out in the Business Strategy. This aspect of the module will look at the practicalities and challenges of running small (in team size and duration) and big (including global) projects.
Business Strategy: This part will introduce the student to the high-level strategic decision-making processes that organisations use to analyse their competitive environment, select appropriate courses of action, and put this action into practice in the pursuit of growth, prosperity, and competitive advantage. Case studies of national, multinational, and global organisations will be used to illustrate strategic thinking and to apply analytical techniques and models.
Students will gain an appreciation of how business strategy will influence the type of projects run by a business and the importance of proper project management to ensure that the projects actually deliver the benefits described by the business strategy.
The module aims to give the students understanding and skills necessary to manage projects and operations in industry. This includes tools and techniques for effective project management and an appreciation and awareness of the strategy forming processes.
|Discuss the different challenges a project manager faces during the project life cycle||KCP|
|Articulate the difference between project objectives and requirements||KCP|
|Use concepts like MoSCoW and SMART||KPT|
|Understand and apply risk and resource management||KCPT|
|Discuss the importance of softer skills like team management and running effective meetings as part of Project Management||KCP|
|Apply theory drawn from finance, marketing, economics, human resources management, and operations management into a single conceptual framework which enables a holistic view of business activity||KCP|
|Apply common strategic management models to derive insight into how organisations can achieve competitive advantage - e.g. Porter's generic strategies, PEST and SWOT analysis, market analysis, value chain analysis, core competencies, Ansoff's box, the Boston Matrix||KCP|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
The Project Management aspect of the module covers the following areas:
Introduction to Project Management:
Definition of a project
The project lifecycle
Different Project management approaches, e.g. Prince2, PMBoK, DSDM
Effect of different software development methodologies
Taking on a project
The Business Strategy aspect of the module is divided into the following topic areas:
Introduction to Strategy
The role of strategy in organisations
Mintzberg’s strategic perspectives
Types and levels of strategy in organisations
Internal Strategic Analysis
The resource based view and core competences
Value analysis and the value & supply chain
Products and portfolio management (the Boston Matrix)
External Strategic Analysis
Environmental analysis (PEST)
Industry Analysis (Porter’s five forces)
The cultural web
Managing change within organisations
Methods of Teaching / Learning
The learning and teaching strategy is designed to:
Allow students to run a small self-contained project to experience project management in a practical rather than a purely theoretical way.
Help student explore different Business Strategy concepts in class through class discussions and as part of their assessment.
The learning and teaching methods include:
Lectures (11 weeks at 3h) with guest lectures, in-class discussions and workshops
A student-run project in the first 6 weeks of the module.
The assessment strategy is designed to provide students with the opportunity to demonstrate that they have achieved the module learning outcomes.
The summative assessment for this module consists of:
· A small project that the student groups need to organise. The output of the project will be assessed by the students and moderated by the convenor. This addresses LO 1-5.
· An individual report reflecting on the group project. This also addresses LO1-5.
· An individual report analysing the strategic position of a well-known company and providing a well-reasoned recommendation of their future strategy.
· A 2h unseen examination on the whole course content. This addresses all LOs.
The group project delivery will take place around week 5, the first individual report is due in week 7 and the final report is due around week 11. The exam takes place at the end of the semester during the exam period.
Formative assessment and feedback
No formative assessment is used but individual feedback is provided during the in-class discussions and workshops. Additional formative feedback is provided as part of the summative assesssment.
Reading list for PROJECT MANAGEMENT AND BUSINESS STRATEGY : http://aspire.surrey.ac.uk/modules/comm032
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2018/9 academic year.