Module code: DMA2001

Module Overview

This module is designed to offer the necessary theoretical and critical skills that students will need before endeavoring to engage with higher level assignments and to plan their dissertation, as well as introducing them to more complex readings of Digital Media Theory.  The module will situate critical perspectives and ideas within a more developed context of Digital Media Arts theory, and allow students to expand their academic knowledge within this context.


Module provider

Music and Media

Module Leader

POULAKI M Dr (Music & Med)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

JACs code: P300

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites


Module content

Indicative content includes:

Introduction to critical theories of media beyond the Frankfurt School tradition
Reading of texts by Guy Debord, Gilles Deleuze and Felix Guattari, Donna Haraway, et al.
Discussion of the politics of new media
Issues of common property and copyright
Issue of interactivity and participation with regards to digital media control and digital media 


Assessment pattern

Assessment type Unit of assessment Weighting
Coursework ESSAY 60

Alternative Assessment


Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to get acquainted with critical theories of media and digital media, and understand the issues they raise (Reading Response). Also, to apply their theoretically informed and critical perspective to a digital media arts case study (Essay).

Thus, the summative assessment for this module consists of:

Individual Presentation with written reading response (40%, 10 mins, 1500 words, week 10)
Essay  (60%, 2500 word, week 13-14)

The formative assessment and feedback for this module consists of:

SurreyLearn online quizzes (with students allowed to take each quiz an unlimited number of times).
Oral outline of their essay theme in week 6-7.
Feedback will be given in one-to-one tutorials during seminars.

Module aims

  • Offer the necessary theoretical and critical skills for the analysis and practice of digital media arts
  • Provide students with an in-depth engagement with critical theories of media and mediation
  • Provide a set of conceptual tools through which students can develop their critical and creative practices.
  • Encourage students to critically reflect on their academic learning and apply it in more nuanced critical, theoretical and analytical directions.

Learning outcomes

Attributes Developed
1 Reflect in depth on critical, conceptual and theoretical accounts of media technologies, and assess their impact on society. C
2 Demonstrate understanding of how digital technologies, as well as the creative practices that use and transform them, are subject to social, political, cultural and psychological debates. KC
3 Approach digital media as well as relevant artistic practices in a theoretically informed and critical way. KC
4 Amalgamate their theoretical learning with prior knowledge and apply it to relevant examples and case studies KC
5 Articulate ideas and information comprehensibly in visual, oral and written forms PT
6 Present ideas and work to a variety of audiences. PT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Independent Study Hours: 117

Lecture Hours: 11

Seminar Hours: 22

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

Develop core academic skills such as critical and theoretical analysis, within a Digital Media Arts texts.
Allow students to appreciate the linkage between Digital Media Arts and the broader theoretical perspectives that inform this.
Prepare students more fully for work to take place at level 6, by enhancing their abilities to understand Digital Media Arts theories.

The learning and teaching methods include:
Lectures (2 hrs x 9 weeks), Seminars (2 hrs x 2 weeks), Formative assignments and presentations, Class discussion and debates.


Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Reading list for CRITICAL MEDIA THEORY :

Programmes this module appears in

Programme Semester Classification Qualifying conditions
Digital Media Arts BA (Hons) 1 Compulsory A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2018/9 academic year.