Module code: DMA2012

Module Overview

Contemporary digital media offers an increasingly diverse array of forms, formats, production techniques and delivery channels in order to engage audiences, participants and players in a variety of creative and commercial contexts. This module offers the opportunity to apply the technical skills and creative practices you have developed on the course so far to develop and produce a more independently formulated piece of work in a format/medium of your choice. The brief for this project is flexible and relatively open, a selection of simple starting points to elicit a creative independent and personal response which is defined not only by its content but also by the media format and technology you will chose for its implementation and deployment. This combination of creative idea development plus informed choice of appropriate digital media format for its expression will form a solid basis for future artistic and professional practice.

Module provider

Music and Media

Module Leader

WEINBREN J (Music & Med)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

JACs code: P304

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

Indicative content:

Idea generation strategies
Narrative and thematic approaches
Media forms and formats
Thinking about audiences: spectatorship, participation and play
Observation, imagination and invention
Researching contexts, artistic inspiration and cultural reference points
Developing a project proposal
Script/Story/Design development
Production Planning/Prototyping/Previsualising/Storyboarding
Developing your reflective commentary
Making, revising and finishing (production and postproduction)

Assessment pattern

Assessment type Unit of assessment Weighting
Project (Group/Individual/Dissertation) CREATIVE PROJECT PORTFOLIO 100

Alternative Assessment


Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their ability to (i) generate ideas, concepts and proposals in response to an open and flexible brief; (ii) to make judicious choice of appropriate media format and production strategy; (iii) to plan and execute successful realisation of the project output within the constraints of time and resource; and (iv) to provide thoughtful reflective commentary on their process.

Summative assessment for this module consists of:

Creative Project Portfolio - including project proposal, project output work and reflective commentary (100%)

Formative assessment and feedback

Formative assessment is given specifically on project proposals, as well as other works in progress,

Continuous oral assessment is given through group critiques and individual tutorials. Feedback is given on works-in-progress presented during class and in tutorials. In addition, the module includes the following formative feedback:

Works-in-progress are presented and discussed in class giving students opportunities to provide feedback to colleages as well as hearing the constructive criticism and feedback given to other students working on the same brief.
Written assessment feedback on the proposal is provided before the final teaching session.


Module aims

  • • Advance creative research efficacy and effective project proposal generation
  • • Develop the ability to produce practical work in an interdisciplinary context
  • • Develop greater independence in ideas generation
  • • Develop reflective contextual and evaluative commentary writing
  • • Advance the ability to propose, plan and execute a creative project
  • • Advance professional skills

Learning outcomes

Attributes Developed
001 Generate ideas, concepts, proposals, solutions and outputs in response to the briefs C
002 Comprehend implications and potential for Digital Media Arts presented by developments in current creative and commercial practice K
003 Demonstrate ability to combine multiple techniques learned at level 4 (still imagery, audio, video, animation, interaction) in the creation of a focused creative project outputs K
004 Realise negotiated practical outcomes taking into account creative, logistical, and budgetary requirements C
005 Study independently, set goals, manage their own workloads and meet deadlines PT
006 Select, test and make appropriate use of software, processes and environments PT
007 Select and employ communication and information technologies. PT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Independent Study Hours: 128

Lecture Hours: 20

Methods of Teaching / Learning

The learning and teaching strategy is designed to develop:-

Skills and competences in independent formulation, development and production of self-initiated media artworks
Creative and research competences and their application to practical project outputs
Technical and production skills in the making of a finished portfolio piece

The learning and teaching methods include:

Group critique & presentations
One-to-one tutorials

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Reading list for STUDIO PROJECT :

Programmes this module appears in

Programme Semester Classification Qualifying conditions
Digital Media Arts with Media Studies BA (Hons) 2 Compulsory A weighted aggregate mark of 40% is required to pass the module
Digital Media Arts BA (Hons) 2 Core Each unit of assessment must be passed at 40% to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2018/9 academic year.