Module code: ECOD019

Module Overview

The module reviews recent developments in Microeconomics, with an emphasis on Consumer Choice Theory and Welfare measurement and a focus on extensions to standard neoclassical theory (Behavioural economics).

Module provider


Module Leader

BLOW LE Dr (Economics)

Number of Credits: 0

ECTS Credits: 0

Framework: FHEQ Level 8

JACs code: L120

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

Indicative content includes:

Rational choice theory.

Preference relations
Utility representation
Choice rules

The consumer choice model.

Revealed preference theory.
Afriat’s Theorem (linear programming)
Testing maximising behaviour

Empirical revealed preference

power / predictive success
goodness of fit
nonparametric estimation

Non-linear budget sets.
Choice under uncertainty

expected utility, subjective expected utility
common behavioural violations of expected utility model.

Behavioural models

Prospect theory

Reference dependence (and Kosegi & Rabin personal equilibrium)
Probability weighting. Also rank dependent utility, cumulative prospect theory.

Hyperbolic Discounting

Models of household decision making

Cooperative/non-cooperative bargaining, general “collective household” model.

Assessment pattern

Assessment type Unit of assessment Weighting
Oral exam or presentation Individual Presentation (15 minutes) 50
Coursework Individual Report (3000 words) 50

Alternative Assessment


Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their ability to critically evaluate current literature and to show their understanding of the ideas and techniques covered in the module.


Thus, the summative assessment for this module consists of:

A presentation on a research paper of the student’s choice.
A written assignment from a choice of problems or essay type questions


Formative assessment

Students will be assessed formatively through interactive teaching and learning methods and in office hours.



Students will receive verbal and written feedback on their presentation as well as on their coursework.

Module aims

  • Provide an overview of frontier topics of different models of consumer choice (static, dynamic, under uncertainty)
  • Provide an overview of some basic tools for conducting research in (applied) microeconometric choice theory with a focus on testing different behavioural models
  • Facilitate a critical evaluation of recent papers in the relevant literature.

Learning outcomes

Attributes Developed
001 Understand key models of consumer behaviour and the history of their development. KT
002 Understand important questions in current applied consumer theory and the methods used to test or estimate these models. KCPT
003 Independently analyse research papers in the relevant area. KCPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Independent Study Hours: 128

Lecture Hours: 22

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

Give a broad but still focused overview of frontier topics in applied consumer theory and why they are important/interesting.
Encourage an understanding of the historical path to current state-of-the-art research questions as a guide to how research develops.
Enhance students’ skills in presenting their findings in verbal and written format (through discussions in lectures as well as the assignment).
For students interested in this area of research, this course should also give many of the tools necessary to start an independent piece of research.


The learning and teaching methods include:

11 lectures combining presentations by the lecturer and discussion among the lecturer and students. Discussions will be a mixture of an assessment of papers assigned for reading prior to the lecture, and informal discussion designed to encourage students to comment and interact more spontaneously.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list


Programmes this module appears in

Programme Semester Classification Qualifying conditions
Economics (Four Year) PHD 2 Compulsory A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2018/9 academic year.