Module code: LIN3002

Module Overview

This is a FHEQ Level 6 module for students across SEL’s offerings of degree programmes. It is taught in English, two contact hours per week.

Module provider

School of Literature and Languages

Module Leader

DIPPOLD D Dr (Lit & Langs)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 6

JACs code: P900

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

Indicative content includes:

Introduction to professional communication
Spoken and written genres in the workplace
Transactional and relational goals in professional communication
Face and politeness in professional communication
Intercultural communication in the workplace
Identity and leadership in professional communication  
Computer-mediated communication
Training and consulting for professional communication
Professional communication research: Methods and perspectives

Assessment pattern

Assessment type Unit of assessment Weighting
Oral exam or presentation COURSEWORK 1: PRESENTATION 40

Alternative Assessment


Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate the ability to design a theory-informed intercultural training programme.


Summative assessment

There are two assignments for this module. They are designed as to allow students to apply theoretical concepts from the class (e.g. genre analysis, politeness etc.) to data from professional contexts, and to discover how these have been applied by other researchers. 


Formative assessment / Feedback

Formative assessment is provided by the tutor in one-to-one meetings. Moreover, a dedicated session will be held in towards the end of the module allows students to discuss their ideas for the written assignment and receive both tutor and peer feedback.

Module aims

  • This module is intended for students who have gathered hands-on experience of professional communication during their placement year and in other work contexts. It aims to:
    introduce students to the main issues concerning communication in both written and oral genres in professional settings;
  • familiarise students with the theoretical and methodological approaches used to study professional communication;
  • equip them with the skills to reflect critically on professional communication events in a variety of contexts;
  • develop their abilities as ‘professional communicators' by applying theoretical concepts to practical examples (e.g. applying genre analysis of persuasive texts to writing advertising copy).

Learning outcomes

Attributes Developed
1 Use terminology for the analysis of spoken and written professional communication genres KC
2 Explain how language in professional contexts is affected by institutional constraints, the genres in which it occurs as well as the transactional and the relational goals of speakers K
3 Recognize how various issues can influence professional communication in oral and written genres (identity, gender, intercultural cross-cultural contexts, computer-mediated settings) KC
4 Select appropriate research methods and apply them to spoken or written data from a professional communication context PT
5 Analyse spoken or written data from a professional communication context KT
6 Conduct research on an issue of professional communication with due consideration for ethical aspects PT
7 Communicate the results of professional communication research in writing and speaking PT
8 Reflect critically on instances on professional communication in a variety of settings CT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Independent Study Hours: 128

Seminar Hours: 22

Methods of Teaching / Learning

The learning and teaching strategy is designed to introduce students to theoretical concepts and enable students to apply these to examples. Students will be encouraged to discuss examples from their own professional practice.


The learning and teaching methods include:

22 hours (lectures / seminars)
128 independent learning / assignment work

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list


Programmes this module appears in

Programme Semester Classification Qualifying conditions
Intercultural Communication with International Business MA 2 Optional A weighted aggregate mark of 40% is required to pass the module
English Literature and Spanish BA (Hons) 2 Optional A weighted aggregate mark of 40% is required to pass the module
English Literature with German BA (Hons) 2 Optional A weighted aggregate mark of 40% is required to pass the module
Communication and International Marketing MA 2 Optional A weighted aggregate mark of 40% is required to pass the module
Business Management and German BSc (Hons) 2 Optional A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2018/9 academic year.