MANAGING RETAIL LOCATIONS - 2018/9

Module code: MAN2095

Module Overview

This module provides students with a comprehensive introduction to key issues and debates in relation to the management of retail locations. As such, it forms a fundamental part of the Business and Retail Management programme. It explores location management issues in relation to broader marketing and financial strategy considerations, including market entry and growth, multichannel retailing, decision-making over the management of store estates etc. It provides an understanding of the theoretical foundations of retailers’ network planning, and their wider locational strategic considerations. It also introduces practical management issues relating to retail location decision making and management. The significance of the locational decision making of retailers for other stakeholders, including consumers, planners, property investment firms etc., is considered.

Module provider

Surrey Business School

Module Leader

ALEXANDER A Prof (SBS)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

JACs code: N240

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

None

Module content

Indicative content includes:


Principles of retail location management
The drivers of locational change
Conceptual perspectives of locational change
Location decisions and network planning
Multichannel retailing
Retail site assessment
Land-use planning and retail location
The management of retail locations: shopping centre and town centre management

Assessment pattern

Assessment type Unit of assessment Weighting
Examination 2 HOUR EXAM (CLOSED BOOK) 60
Coursework GROUP REPORT (3000 WORDS) 40

Alternative Assessment

Individual essay in lieu of Group Coursework. 1500 words

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate

the development of both conceptual and empirical knowledge and understanding in support of decision-making surrounding the management of retail locations. It provides an opportunity to work with and learn from peers.

Thus, the summative assessment for this module consists of:


Group Coursework Project (40%) 3000 words. Due for submission in week 8.
Examination – 2 hour written paper. Undertaken during University Exam Weeks.


Formative assessment and feedback

Students will receive formative feedback throughout the module and particularly at key stages including the opportunity to undertake a non–assessed presentation on their coursework assignment work at an interim stage, and through  completing module seminar tasks, including case studies practical classes etc.

Module aims

  • To provide an understanding of the theoretical foundations of retailers' location decision making and their wider retail locational strategic considerations
  • To provide an introduction to practical management issues relating to retail location decision making and the management of shopping centres
  • To enable students to apply and critically evaluate existing retail management frameworks relevant to the study of retail location
  • To consider the implications of retailers' locational management activities for other stakeholders

Learning outcomes

Attributes Developed
1 Demonstrate a knowledge and understanding of retail location planning and management CT
2 Apply appropriate techniques to analyse retail location decision making and interpret results CT
3 Exercise judgement in making retail location related recommendations PT
4 Demonstrate awareness of the wider public interest in retail location  planning and management and marketing and of the interface between the retail industry and other stakeholders KC
5 Demonstrate professionalism in executing a group project PT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Independent Study Hours: 120

Lecture Hours: 20

Tutorial Hours: 10

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

The lecture programme provides a framework of knowledge upon which students can base their learning and develop their understanding through a structured seminar programme, small group work, guided learning and independent study..

The learning and teaching methods include:

lectures, seminar work, practical case studies, guided learning, independent learning and guest speakers. Students will receive formative feedback, including through group presentations and discussions in seminars.

The module is supported by additional reading material and other media, and discussion/feedback  forums in Surreylearn.

The module timetable is organised around one two hour lecture class and a one hour seminar class each week.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Reading list for MANAGING RETAIL LOCATIONS : http://aspire.surrey.ac.uk/modules/man2095

Programmes this module appears in

Programme Semester Classification Qualifying conditions
Business and Retail Management BSc (Hons) 1 Compulsory A weighted aggregate mark of 40% is required to pass the module
Business and Retail Management MBus 1 Compulsory A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2018/9 academic year.