BUSINESS CASE STUDY(BUSINESS IN ACTION) - 2018/9

Module code: MAN2146

Module Overview

The module is aimed to give students experience of a real business case to examine and present realistic business solutions. This module is sponsored by the case study organisation.

Module provider

Surrey Business School

Module Leader

HOPE M Ms (SBS)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

JACs code: N100

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

None

Module content

Indicative content includes:



Project management
Market research
Consumer behaviour
Data management
Financial analysis
Product development
Marketing activities
Strategy
Channel management
Presentation skills

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework Group Report 2000 words 50
Coursework Group Presentation 50

Alternative Assessment

Individual report 1500

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate key business skills


Identifying and exploring the issue - students will identify the nature and scope of the problem, and the scope of their involvement. What are the expectations of the client? What are the anticipated outcomes of the project?
Exploration and discovery - the outcomes of the project need to be based on an understanding of the existing situation, so students will need to collect and analyse primary and secondary data, from a variety of sources,
Providing advice - students will generate solutions, recommendations and conclusions, in terms of their proposed strategy, planning and/or implementation. These are to be communicated to the client through a group report and group presentation.

The assessment strategy is based on a written group project and a group presentation that will allow students to demonstrate their ability to collect and analyse information, to formulate evidence based recommendations and to present these to the ‘client’.

The summative assessment for this module consists of:

A group report in week 7 and a group presentation in week 11

Formative assessment and feedback

Groups will be asked to submit an outline plan of the group project (maximum 500 words) as a formative assessment in week 3

Students will receive feedback on their performance through verbal feedback within their workshop /discussion groups

Module aims

  • The aim of this module is to give students the opportunity to be involved in a real life business situation working on a business case study. Students will have the opportunity to conduct their own research and based on research and business evidence present their findings and recommendations to the business organisation. This is a practical module which will build on students’ theoretical knowledge developing a range of business skills resulting in business ready students to the outside world of work.

Learning outcomes

Attributes Developed
001 Understand and implement key stages of a business project CKT
002 Critically evaluate the role and significance of a particular product category CK
003 Design and conduct a survey CK
004 Suggest reasoned strategies for retail/business strategic planning KPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Workshop Hours: 30

Independent Study Hours: 120

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

The teaching and learning strategy is designed to develop students’ ability to analyse, research, develop and deliver a focused business plan. This is a practical based module and will involve regular feedback on students’ progress

The learning and teaching methods include:

Teaching and learning methods include discussion groups to illustrate theories, guest lectures to provide real business scenarios and supported group work through on-going feedback meetings with the module leader to provide opportunities for discussion of ideas, and group presentations.

These will be delivered through a workshop format, on a weekly basis, over 10 weeks .

Supporting content will be made available in advance of the workshops on SurreyLearn.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Reading list for BUSINESS CASE STUDY(BUSINESS IN ACTION) : http://aspire.surrey.ac.uk/modules/man2146

Other information

n/a

Programmes this module appears in

Programme Semester Classification Qualifying conditions
Business and Retail Management BSc (Hons) 1 Optional A weighted aggregate mark of 40% is required to pass the module
Business Management BSc (Hons) 1 Optional A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2018/9 academic year.