HOSPITALITY EVENTS MANAGEMENT - 2018/9
Module code: MAN3128
Hospitality Events Management aims to increase student knowledge and understanding of Hospitality Operations, through project management of an event. The module will focus on key project management tools and a range of possible interventions will be discussed.
Hospitality, Tourism & Events Management
ASHTON Mark (Hosp & Tour)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 6
JACs code: N862
Module cap (Maximum number of students): 48
Prerequisites / Co-requisites
Indicative content includes:
Project Management planning to include:
- Site visit
- Site evaluation
- Logistics planning
- Supplier selection
- Inventory management
- Cost control
- Risk Analysis
Event marketing planning to include:
- Concept development
- Feasibility study
- Designing the Servicescape
- Promotional planning
Event Day management to include:
- Safety Management and Security
- Cost control
- Variance analysis
- Service and product delivery
- Quality Management
- Service failure/recovery
- Customer feedback
- Post Event review
PPD to include;
- Reflection on aspects of personal and professional development
|Assessment type||Unit of assessment||Weighting|
|Coursework||THE EVENT MANAGEMENT PLAN (3,500 WORDS), INCLUDES REFINED EVENT FEASIBILITY STUDY (TEAM WORK)||30|
|Practical based assessment||THE LIVE EVENT PROJECT (TEAM WORK)||20|
|Coursework||The Post-Event Evaluation Report (Team Work)||20|
|Coursework||Individual Reflective Report||30|
PLEASE NOTE – Students failing any element of assessment for this module will be required to complete an individual assignment covering elements that they failed. The exception to this is the Live Event Project – in this case the student would be required to attend an event and produce a research report covering all elements of the event management including: pre-event marketing to customers and event day communications, the design and creativity evident in all aspects of the event, the suitability of the venue and production resources utilised, the quality of the visitor management and levels of service, the management of the safety and security of visitors the venue and staff and finally the overall visitor experience and levels of satisfaction. This report will be a 3,000 word observational report and will be presented in a formal report structure and be written in the third person passive tense. The report will contain strong links made between the writer’s observations and experiences as a visitor and applicable areas of theory and literature, key areas of law regulations, official Guidance Documents and industry best practice. Evidence of actual attendance of the event will be required to be provided within the Appendices and this could include evidence of purchase of tickets, photos of the writer within the internal event venue or arena etc. NB: The event must be a public event that requires the purchase of a ticket and is aimed at attracting an audience larger than 500 visitors. The event case study must need key definitions of being a ‘special event’; such an event can be a large sporting event, a concert, a conference or a trade or consumer exhibition being staged for no more than 3 days. The ‘event’ cannot be a visit to a nightclub, a show, a wedding or private event nor can it be an arts or museum exhibition. In short the student must ensure that the event conforms to the notion of that of being a ‘special event’ and it will be the students responsibility to clarify with the module leader that the event they are thinking of attending meets the requirements of being a suitable event for this assignment.
The assessment strategy is designed to provide students with the opportunity to demonstrate both the theoretical and practical skills they have developed in the module. Thus, the summative assessments for this module will consist of:
The Summative assessment for this module will consist of:
CW1 Event Management Plan (Event Team) 30%.
The student Event Teams will develop a Event Feasibility Study which has a word limit of 1000 words and pitch their event ideas for up to 25 minutes to an Event Approval Panel in week 5. The student Event Teams will then provide a full Event Management Plan covering a wide range of aspects from event schedules to event operations and safety and risk management which will be submitted in weeks 7 or 8 of the semester and has a word limit of 2,500 words. Feedback and marks will be given in the following weeks.
CW2 Live Event Project (Event Team) 20%.
The student groups will provide a final updated event risk assessment 48 hours prior to the set event date and then deliver the live event project as per the Event Management Plan. The Live Event will be staged within the weeks 9, 10, or 11 (depending on the module schedule and event date).
CW3 The Post-Event Report (Event Team) 20%.
The student groups will provide concise post event reports on key aspects of the events success or otherwise. Key areas will include the popularity of event concept within the competitive event environment, the suitability and quality of the venue and production and HR management, the success of the marketing and finance and budget management . To be submitted in week 12 or 13 and has a word limit of 9000 words The Press Release will have a word limit of 300 words .This equates to 1,500 in the reporting on the outcomes from the live event and approximately 600 words per team member in a typical Event Team of 10 students.
CW4 Individual Reflective Report 30%
Individual students will provide within the Post Event Report a self assessment that focuses on their personal performance of working within a team in its mission to stage the live event. The areas of focus will include learning, reflective learning, learning styles, work-based learning, teamwork, role preferences, administration, management and leadership. Submitted in week 13.
Formative assessment and feedback
During the development of the feasibility study each group will receive verbal feedback about their ideas and plan. The Event Management Plan is a working document that will once submitted continue to evolve in line with advancements in the planning up until the delivery of the event; hence these is a requirement that a final risk assessment be submitted no less than 48 hours prior to the event and once all final planning has been completed and reviewed.
In weeks 4 or 5 the event feasibility studies will be verbally presented to a panel of teaching staff and invited industry practitioners. This feedback can then be incorporated in planning and the Event Management Plan prior to the submission of this document in weeks 7 or 8 . Verbal feedback will continue via weekly workshops up until the event is delivered. A tutor will attend and assess the event and give support and feedback during the operations, highlighting any issues that might be improved upon or be included in the post event reporting. Following the submission of the post event report each group will have a 15 minute feedback and evaluation meeting to discuss the event per se and the marks awarded. The reflective report will be supported by examples of effective reflective writing and marked against the criteria provided to the students.
- This module aims to provide students with a professional approach and sound working knowledge of the management and the mechanics of Managing Events.
|1||Plan and manage a hospitality event project to a professional standard||KP|
|2||Develop and execute an event management plan together with an industry standard risk assessment||KC|
|3||Evaluate events in terms of conceptual attractiveness, financial success, planning and operational delivery, pre and post-event variance analysis, sustainability, and ethics||T|
|4||Identify aspects of their personal and professional development|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Overall student workload
Independent Study Hours: 100
Lecture Hours: 12
Tutorial Hours: 15
Methods of Teaching / Learning
The learning and teaching strategy is designed to: create an environment where students can apply theoretical processes and practices by planning, organising, operating and evaluating a real and dynamic event operation. This will require students to create and develop a Event Feasibility Plan, develop budgets, apply sales and marketing concepts, handle cash and build a profit and loss statement and then draw up the Event Management Plan that will set out a clear plan for the event operations, the roles and responsibilities, logistics and management of event attractions etc and a clear and achievable timeline through the event and contingency and emergency plans. Students will need to use negotiating skills to secure venues from venue managers and sponsorship from local companies. Students will need to apply personnel management techniques to achieve a successful event. Students will reflect on these activities following the event and be able to further evaluate their own strengths and weaknesses as well as those of their group.
The learning and teaching methods include:
- interactive lectures, support material and reinforcement
- key areas and signposts to enquiry based learning
- practical project and reflective practice
- individual and group presentations and small feedback sessions
The learning and teaching methods include:
- Lectures, tutorials, workshops, field studies, independent study and operational practice.
- Lectures are front loaded into the first weeks then they become workshops
- Field studies commence following the submission of the feasibility plan
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Reading list for HOSPITALITY EVENTS MANAGEMENT : http://aspire.surrey.ac.uk/modules/man3128
This module has a capped number and may not be available to ERASMUS and other international exchange students. Please check with the Global Engagement Office exchange and study abroad team.
Programmes this module appears in
|International Tourism Management (Dual Degree with SII DUFE) BSc (Hons)||1||Optional||A weighted aggregate mark of 40% is required to pass the module|
|International Hospitality Management MBus||1||Optional||A weighted aggregate mark of 40% is required to pass the module|
|International Hospitality Management BSc (Hons)||1||Optional||A weighted aggregate mark of 40% is required to pass the module|
|International Tourism Management BSc (Hons)||1||Optional||A weighted aggregate mark of 40% is required to pass the module|
|International Tourism Management MBus||1||Optional||A weighted aggregate mark of 40% is required to pass the module|
|International Hospitality and Tourism Management BSc (Hons)||1||Optional||A weighted aggregate mark of 40% is required to pass the module|
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2018/9 academic year.