Module code: MAN3155

Module Overview

Business, conference and network events have been a booming part of the events industry over the past few years with conference and conventions especially offering lucrative potential for event planners.

The module will provide an understanding and overview of this sector a well as examining and analyzing key elements in the marketing and production of conferences and business events. It will also focus on the specific factors involved in planning a business event, in particular looking at the resources used to develop events of this type and the returns on investment. Using the Meeetings Architecture model it will analyse how business events, conferences and networking can succeed.

Trends in global business events are changing fast. Corporate priorities, budgets, tastes and fashions are ever changing, such that products and their marketing must constantly adapt in order to prosper in this extremely competitive and dynamic sector of the tourism industry. For this reason, contemporary and future trends in business events are an important focus of this module.

Module provider

Hospitality & Tourism Management

Module Leader

LUNT TJ Dr (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 6

JACs code: N820

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

Indicative content includes:

A Global Industry: Business Dimensions and Acquisitions
Business Traveler Motivations
Conference Delegate Management
Supplying and Marketing Business, Conference and Networking Events
Strategic Environment for destinations and venues
Planning Principles and Theories for Business Conference and Networking Events
Communications and Networking
Meeting Architecture Principles and Practices
Using Evaluation and ROI Methodologies

Assessment pattern

Assessment type Unit of assessment Weighting

Alternative Assessment

Alternative assessment: If a resit is required students will have to submit a 3000 word report on successful marketing techniques for business events

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate a detailed and accurate understanding of how business events are planned, marketed and evaluated.

Assessment Strategy: The assessment strategy is designed to allow students to demonstrate that they have achieved the module learning outcomes. This is achieved by planning and contributing to a workshop programme that runs from weeks 6-11. Learning & Teaching will be based on a 3 hour session that is front loaded during weeks 1-4.

From week 6 onwards students will work in small groups to plan a small business meeting and deliver a workshop based on knowledge sharing around business events.

Module aims

  • Analyse the requirements of business, conference and networking events
  • Analyse destination marketing of business, conference and networking events
  • Utilise planning and evaluation models for successful business, conference and networking events

Learning outcomes

Attributes Developed
001 Define and explain the business, conference and networking events sector KP
002 Analyse marketing techniques for business, conference and networking events KPT
003 Critically analyse business, conference and networking events planning (meetings architecture) and evaluation (ROI) CP

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Independent Study Hours: 117

Lecture Hours: 33

Methods of Teaching / Learning

The teaching and learning strategy is designed to:

Increase students understanding of business events
Increase students ability to analyse business event planning and marketing
Increase students knowledge of modules for planning and evaluation

The teaching and learning methods include:

Interactive lectures with support material and reinforcement
Group work
Formative feedback sessions –this will be provided through group work and presentations in class where students will also be asked to critically comment on each other’s performance.
Case studies
Guest lectures to provide links between theory and practice

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list


Other information


Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Event Management BSc (Hons) 2 Compulsory A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2018/9 academic year.