VISITOR ATTRACTION MANAGEMENT - 2018/9

Module code: MANM050

Module Overview

Visitor attractions are a key element of the tourist experience, as well as being a major part of the day visitor recreation market. This module seeks to identify the principal types of visitor attractions, catering for both tourists and day visitors, the key attributes of each of these attractions and the implications for the management of these attributes.

Module provider

Hospitality & Tourism Management

Module Leader

GKRITZALI A Dr (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

JACs code: N832

Module cap (Maximum number of students): 50

Module Availability

Semester 2

Prerequisites / Co-requisites

None. This module has a capped number and may not be available to ERASMUS and other international exchange students. Please check with the Global Engagement Office exchange and study abroad team.

Module content

Indicative content includes:


The visitor attraction product
The planning and development of visitor attractions
Marketing issue in visitor attractions management
The management of heritage attractions
The visitor experience
Interpretation and the role of education in visitor attraction management
The future of visitor attractions.

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework PAIRED ASSIGNMENT BASED ON A CASE STUDY (2500 WORDS) 25
Coursework INDIVIDUAL REPORT (2000 WORDS) 75

Alternative Assessment

Students who require re-assessment will be asked to re-submit their work based on the topic set in the original assessment.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their ability to apply theory to practice, and to ensure that students have achieved the required level of knowledge and understanding about the subject.

Thus, the summative assessment for this module consists of:


Paired assignment based on a case study (25%, due before Easter break), where students are asked to critically analyse the success of an attraction.
A report following a visit to a visitor attraction which will recognize and discuss managerial challenges at the attraction and provide recommendations for action or improvement (75%, due in Week 12).


Formative assessment and feedback

Formative feedback will be provided through group work and presentations in class where students will also be asked to critically comment on each other’s performance. Short quizzes at the beginning of each lecture will also be conducted to test students’ knowledge of the module content.

Module aims

  • to apply the core learning of the postgraduate programme, including management, finance and marketing, to the specifics of visitor attraction management, and
  • to develop students' appreciation of the relationship between the environment, its management and the demand for visits to attractions.

Learning outcomes

Attributes Developed
1 Apply the core areas of their study to the practical management environment of visitor attractions. K
2 Critically analyse the role of management in meeting complex human demands and needs at visitor attractions. KC
3 Describe the key management features of a range of existing attractions. KC
4 Demonstrate communication skills through debate and report writing; intellectual and cognitive skills using critical analysis and time management. P

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Workshop Hours: 6

Independent Study Hours: 117

Lecture Hours: 18

Seminar Hours: 9

Methods of Teaching / Learning

The learning and teaching strategy is designed to provide a framework and context for the application of existing knowledge and theories. This framework will then be explored and developed through examples and case studies, particularly in introducing the latest thinking, issues and methods of attraction management. The teaching and learning methods include:

The learning and teaching methods include:


Lectures (2 hours of lecture per week x 9 weeks)
Examples and case studies (1 hour of seminar per week x 9 weeks)
Field trips and guest lecturers (at least 1 field trip and 1 guest lecture)
Guided reading (Week 11, in preparation for the final assignment, private consultation with the lecturer in lieu of lecture)

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Reading list for VISITOR ATTRACTION MANAGEMENT :

Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Tourism Management MSc 2 Compulsory A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2018/9 academic year.