OPERATIONS MANAGEMENT AND DIGITAL SERVICES - 2018/9

Module code: MANM402

Module Overview

Operations management relates to the scoping, planning, directing and controlling of the facilities, processes and people required to transform resources into products and services. The principles of operations management are used in every industry and every environment. All organisations perform the functions of strategic planning, process design, supply chain management, forecasting and scheduling, work management, innovation and quality management. The same skills are required whether operations managers are working in private manufacturing organisations, the public sector, service organisations or not for profit businesses. However, many global economies are based on the service sector where the development of digital services will become ever more important in the future.

Module provider

Surrey Business School

Module Leader

TURNER C Dr (SBS)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

JACs code: N200

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

none

Module content

Indicative Content:
Introduction to Operations Management
Winning Customers and Competing Effectively
Operations Processes and Life Cycles
Managing Supply Relationships
Capacity and Demand Management
Designing Jobs and Managing People
New Product and New Service Development
Quality Management and Continuous Improvement
Operations Strategy
New Digital Economy – the Challenges for Operations

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework Group assignment (3300 words maximum) 50
Examination Examination (2 hours) 50

Alternative Assessment

In cases when it is not possible to re-assess the group assignment then an individual alternative assessment will be applied which is aligned with the objectives of the module.

Assessment Strategy

Assessment Strategy:
The summative assessment for this module consists of a group assignment, to compare, contrast and present information about the digital enablement of the service operations of two companies competing in the same industry sector. This seeks to allow students to research and critically evaluate information before presenting it to the rest of the class. It is designed to ensure that students demonstrate knowledge of relevant theories of operations management and operations strategy, a practical understanding of how these theories are used in a variety of business contexts and the ability to critically identify how these are used to create competitive advantage. The two hour written examination seeks to allow students to demonstrate their understanding of key operations management principles and their ability to show how these are applied in a real world business context.

Formative assessment and feedback
Students will be given formative feedback in lectures through class discussion. There will also be opportunities to ask questions in SurreyLearn throughout the module. Students will receive specific verbal and written formative feedback following their group presentations before they submit their final written group report.

Module aims

  • The aim of this module is to provide students with both a theoretical and practical understanding of how operations can be managed in the light of the requirements of the new digital economy. In particular it will aim to develop an understanding of operations management within the context of a firm’s competitive advantage and the extent to which the delivery of digital services is a part of their operations strategy.

Learning outcomes

Attributes Developed
001 Recognise the contribution that operations management plays as part of the management of businesses in all sectors
002 Critically review the key issues facing operations managers both today and in the future.
003 Recognise the importance of managing organisational resources, particularly human resources and digital resources
004 Recognise the emergence of the new digital economy and the extent to which operations have to change to respond to it
005 Use operations management techniques and apply group working and presentation skills
006 Learn how to evaluate companies through their operations

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Independent Study Hours: 117

Lecture Hours: 33

Methods of Teaching / Learning

The teaching and learning strategy is designed to encourage a deep approach to learning with an emphasis on collaborative learning through the use of real world operations management examples and in-class video and written case studies. The module will specifically exploit the development of the service led digital economy and the extent to which manufacturing companies can also compete by adapting their operations to suit.

The teaching and learning methods include traditional lectures supported by case study exercises and video case studies in class. The teaching and learning format is designed to give students the opportunity to understand operations management through the integration of theory and practical application. Lectures will involve the explanation of theoretical concepts of operations management and SurreyLearn support will allow students to test and apply their understanding in a variety of contexts.

The module is delivered through a series of weekly lectures including operations management video and case study examples and independent learning via SurreyLearn.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Reading list for OPERATIONS MANAGEMENT AND DIGITAL SERVICES : http://aspire.surrey.ac.uk/modules/manm402

Programmes this module appears in

Programme Semester Classification Qualifying conditions
Operations and Supply Chain in the Digital Era MSc 1 Compulsory A weighted aggregate mark of 50% is required to pass the module
Entrepreneurship MSc 1 Optional A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2018/9 academic year.