STRATEGIC TOURISM CONSULTANCY - 2018/9

Module code: MANM415

Module Overview

The module is aimed to give students experience with running a small consultancy project in tourism

Module provider

Hospitality & Tourism Management

Module Leader

HOPKINS M Miss (Student Serv)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

JACs code: N832

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites

None

Module content

Indicative content includes:


The role of management consultancy
Change management
Action research
Impact evaluation
Project management, including timeand risk management 2
Managing budgets
Client management
Negotiating and setting up contracts with clients

Assessment pattern

Assessment type Unit of assessment Weighting
Oral exam or presentation Group Presentation 30
Coursework Group Report (6000 Words) 70

Alternative Assessment

Reassessment of the group report will be conducted through extended individual essay (2500 words) (30%) Reassessment of the group presentation will be conducted through the PowerPoint presentation (15 slides) (70%)

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate the ability to plan, design and deliver a small tourism or hospitality consultancy project.

Thus, the summative assessment for this module consists of:


A written group project (6,000 words) and a linked group presentation that will allow students to demonstrate their ability to collect and analyse information, to formulate evidence based recommendations and to present these to the client.
The two assessments are delivered together during Week 11.


Formative assessment and feedback

Groups will be asked to submit an outline plan of the group project (maximum 500 words) as a formative assessment. Feedback will be provided within a week from submission to allow groups to progress with the preparation of the final report (summative assessment). Written feedback will be given on both the group report and group presentation.

Module aims

  • The aim of this module is to give students the opportunity to undertake a consultancy project in tourism.
    Students will have the opportunity to engage with an external organisation to conduct a small
    consultancy project from inception until presenting the recommendations to the client. This is a practical
    module which will build on students’ theoretical knowledge about tourism impact, policy, strategy and
    operations.

Learning outcomes

Attributes Developed
001 Understand and implement key stages of a tourism consultancy project CKT
002 Critically evaluate the role and significance of tourism in a particular context (e.g. destination or organisation) CK
003 Design appropriate strategies for information gathering CKT
004 Suggest reasoned strategies for strategic planning CKPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Independent Study Hours: 117

Lecture Hours: 33

Methods of Teaching / Learning

The teaching and learning strategy is designed to develop students’ ability to plan, design and deliver a
small tourism consultancy project. Teaching and learning methods include lectures to illustrate theories,
guest lectures by consultants, supported group work through on-going feedback meetings with the
module leader, and group presentations. These will be delivered as a 3-hours lecture, on a weekly
basis. Lecture notes will be made available in advance of lectures via SurreyLearn.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Reading list for STRATEGIC TOURISM CONSULTANCY : http://aspire.surrey.ac.uk/modules/manm415

Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Tourism Management (EuroMasters) MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2018/9 academic year.