Module code: MANM457

Module Overview

Learners successfully completing this module will have mastery, knowledge and skills to conduct advanced research into issues to generate appropriate multi-faceted solutions to issues pertaining to the development and implementation of their own organisation’s strategy. Learners will be able to articulate how a company strategy informs financial, operational and cultural factors in the organisation.

Module provider

Hospitality, Tourism & Events Management

Module Leader

CIRAULO Marco (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

JACs code: N211

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

All participants must meet the entry criteria for the Programme.

Module content

Indicative content includes (Apprentice Learning Outcomes):

  • Organisational strategy (PDA1)

  • Factors determining organisational vision, culture and values (PDA1)

  • The impact of regulation and compliance on organisational strategy (PDA2)

  • Different company structures and effect on company strategy, operations and performance (PDA2)

  • The market, competition and other external forces, including global perspectives (PDA3)

  • The impact on communities through social corporate responsibility, environmental impact and other ethical considerations (PDA2, PDA3)

  • The role of intelligence and data in shaping organisational strategy, including the use of big data and cyber security considerations (PSA1, PSA2)

  • Strategic planning for growth and long term commercial sustainability (PDA4, PSA1)

  • Strategic drivers for the visitor economy (PDA2)

  • Understanding board and company structures (PDA1, PDG2)

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework Individual Summary Report 90
Coursework Completion of E-portfolio 10

Alternative Assessment


Assessment Strategy

The assessment strategy is designed to provide learners with the opportunity to demonstrate the ability to evaluate the rationale, purpose and implementation of a strategy within the context of their own organisation. Learners will need to critically appraise their own company strategy in the light of current academic thinking and wider socio-economic factors that are affecting the sector in which their organisation is operating. Learners will be required to demonstrate critical analysis in the form of potential and actual positive and negative influences that they as a senior leader may have on the implementation of their organisation’s strategy.

Thus, the summative assessment for this module consists of:

Individual Summary Report – 90%

Learners will be required to produce a 2,500 word report on how they have applied the learning from the module in their workplace. The report will require them to provide a short synopsis of their company strategy and critically evaluate how successfully the strategy in their own organisation has been implemented. Learners will need to evaluate their own company strategy within a framework of academic thinking and theoretical models.

Individual learning journal / e-portfolio – 10% of marks

Learners will be required to reflect on the application of this learning in the workplace. Using reflection and other analytical skills the learners will be required to produce a critical reflection of their learning through the production of a 1,000 word reflection log.

Formative assessment

Learners will be required to complete online guided learning activities that demonstrate the ability to analyse key components of organisational strategy. Awareness will be built up by learners being required to lead and participate in online discussion forums to share understanding and knowledge of elements of organisational strategy. Learners will be required to present a short online presentation of their companies strategy to all delegates. Learners will receive peer feedback as well as comments from the academic and industry subject matter experts.


Tutors will provide feedback in the form of comments and summaries of the online discussion forums. Feedback will identify examples of clear strategic thinking and also pose additional questions to learners.

Learners will also receive written feedback on their final submission within the University’s three week deadline.

Module aims

  • This module aims to provide learners with an in-depth knowledge of the strategic drivers for companies. It will provide multiple theoretical and conceptual frameworks for learners to consider in terms of company strategy. Learners will be able to articulate how a company strategy relates to company vision and culture. The module will develop the learners ability to integrate multiple perspectives and forces affecting company strategy within the wider context of the Hospitality, Tourism and Events industry.

Learning outcomes

Attributes Developed
001 Critically evaluate current academic research and advanced professional practice from a range of sources in relation to organisational strategy KC
002 Operate in complex, ambiguous and unpredictable contexts by selecting appropriate information, tools and techniques to address difficult situations CPT
003 Analysis of the effective implementation of their own organisation’s strategy including identification of enablers and barriers to the execution of the company strategy CPT
004 Critically evaluate their own role as a senior leader in the organisation as to how they embody and communicate the company strategy to members of their teams and other staff PT
005 Enable learners to identify and address ethical dilemmas in the pursuit of profit, competition and wider social purpose of their own organisation KCPT
006 Appraise the effect of external, market, regulatory and other socio-economic factors in the development of an organisational strategy KC

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Independent Study Hours: 110

Lecture Hours: 10

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

The focus of the teaching strategy is to deliver theoretical concepts and models to develop learners perspectives of the broader context in which companies operate. This will be achieved through a blend of lectures, workshops and on-line guided activities. The learning strategy compliments the teaching strategy by applying these concepts and models through practical work based learning and wider self-directed learning. Key emphasis will be placed on the work based learning and asking learners to reflect on how they have applied the theoretical knowledge, concepts and models in their day-to-day working practice.

The learning and teaching methods include:

  • Lectures and webinars

  • Online guided activities

  • Independent research into wider issues affecting the industry

  • Participation in online discussion forums

  • Use of multi-media technology to present and disseminate information in different formats.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list


Other information


Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2018/9 academic year.