APPLIED STRATEGY FOR HOSPITALITY, TOURISM AND EVENTS MANAGEMENT (BLENDED LEARNING) - 2018/9

Module code: MANM465

Module Overview

On completion of this module learners will gain the knowledge and confidence to translate organisational strategy into operational practice. Learners will become comfortable in operating in complex and unpredictable situations by choosing and selecting appropriate tools and techniques to implement effective solutions.

Module provider

Hospitality, Tourism & Events Management

Module Leader

ASHTON MT Mr (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

JACs code: N211

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

All participants must meet the entry criteria for the Programme.

Module content

The module will focus on the application of learning at work and enable learners to test theories, tools and techniques in the context of their own organisation. The module will cover the following indicative content (Industry Learning Outcomes)


Stakeholder engagement and management strategies (PSC1)
Project management principles and methodologies (PSB3)
Project teams, roles and responsibilities (PSB2)
Risk and change management (PDC5)
Contingency planning for uncertainty and ambiguity (PDC1)
Effective decision making, using financial data to allocate resources (PSD3)
Defining a business case for investment, financial strategies for investment (PDD1)
Preparing and costing proposals (PDD3) • Project reporting (PSD2)
Delivering recommendations and presenting findings (PDC1)
Project completion, handover and review (PSD1)

Assessment pattern

Assessment type Unit of assessment Weighting
Oral exam or presentation Individual oral presentation 25
Coursework Individual Executive report 65
Coursework Completion of e-portfolio 10

Alternative Assessment

N/A

Assessment Strategy

The assessment strategy is designed to provide learners with the opportunity to demonstrate effective engagement, with and management of, a diverse group of stakeholders. Learners will need to be able to show that they have the ability to influence people effectively to drive through change or process improvements. Learners will need to show they have the ability to develop a plan and mobilise resources effectively to deliver anticipated and effective outcomes.

Thus, the summative assessment for this module consists of two summative assessments:

Individual Oral Presentation 25%

A 10 minute oral presentation that summarises the interim rationale and key findings of the project. The presentation is designed to generate buy-in of all stakeholders for the intended project. The presentation will allow the panel to ask questions of the learner in advance of them submitting their final Executive report.

Individual Executive report 65%

A 2,500 word business report for the Executive team in the learnerss own organisation. The report will need to draw on the latest academic thinking in relation to effective project management. In addition the report will also need to incorporate a detailed project plan, including time and resource requirements to ensure the successful delivery of the project. The report should enable the Executive team to make an informed decision on the need for change and whether to proceed with the recommendations outlined in the report.

Individual learning journal / e-portfolio – 10% of marks

Learners will be required to reflect on the application of this learning in the workplace. Using reflection and other analytical skills the learners will be required to produce a critical reflection of their learning through the production of a 1,000 word reflection log.

Formative assessment

Learners will be required to complete online guided learning activities that demonstrate competence with some of the key project management tools such as stakeholder mapping and GANNT charts. Learners will be required to participate in online discussion forums to demonstrate comprehension of some of the theoretical concepts underpinning the project management tools

Feedback

There will be weekly activities for the learners to participate in. Each week the tutor will provide an overall summary and feedback identifying areas of good practice and comprehension of key theoretical concepts and practical issues. The tutor will also signpost to the group areas for further consideration or development associated with the weekly activity and this feedback is intended to help learners with the ongoing development of their knowledge and the production of the final submission.

Learners will also receive written feedback on their final submission within the University’s three week deadline.

Module aims

  • The aim of this module is to give learners the practical tools needed to define, develop and implement solutions. The module will build on the theoretical knowledge gained in the Strategic Management of Companies module and is designed to deepen learners appreciation of how academic theory informs practice. Working on a live issue within their organisation learners will be required to set out the need for a change or process improvement and to be able to develop an appropriate plan to deliver the project. The module is designed to give learners a comprehensive understanding of the principles and methodologies underpinning effective project management and apply them from inception through to final presentation.

Learning outcomes

Attributes Developed
001 Critically evaluate the need for appropriate stakeholder engagement and develop effective stakeholder engagement strategies CPT
002 Critically analyse and translate strategic plans into operational practice CPT
003 Understand and be able to apply appropriate project management techniques KPT
004 Have confidence to identify and positively challenge current organisational practices CPT
005 To act as a project sponsor to champion the delivery of projects across organisational boundaries KPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Independent Study Hours: 100

Lecture Hours: 10

Methods of Teaching / Learning

The learning and teaching strategy is designed to blend theory and practice and to give the learners the opportunity to gain experience in effective methodologies for project management. Learners will need to identify a strategic issue in their own organisation and develop and effective business case for change. The teaching and learning strategy will be enhanced through the application of Microsoft Project.

The learning and teaching methods include:


Learners will be required to share their experiences through periodic online discussion forums on SurreyLearn which the tutor will also contribute to.
Theoretical concepts will be explained through an initial module orientation day including lectures and periodic online activities.
Learners will be required to test and apply their understanding of the concepts through the development of a business case for implementing a strategic change or other process improvement.
Learners will be able to observe the final oral presentations and questions related to these to further enhance their exposure to the subject matter in a final day of attendance at the University

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Reading list for APPLIED STRATEGY FOR HOSPITALITY, TOURISM AND EVENTS MANAGEMENT (BLENDED LEARNING) : http://aspire.surrey.ac.uk/modules/manm465

Other information

None

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2018/9 academic year.