Module code: DMA1012

Module Overview

Having gained confidence in image composition and 2D art software, students are introduced to Motion Graphics, including animated visuals typically used in idents, TV / film titles, user interfaces and more. We then look at a wide variety of examples and explore animation principles such as secondary motion, squash and stretch etc.


Working in an industry-standard motion graphics application, students learn basics such as colour adjustment and masking, before moving on to advanced techniques such as rotoscoping, motion tracking and the integration of 3D elements into footage. Students are also introduced to 2D character animation, using a ‘bone’ system to rig a character.


Students also work with our motion capture systems to record live performed motion. The data produced is then refined, edited and applied to 3D characters that students design. With the addition of a digital ‘set’, built from basic planes and a library of object models, students produce a short animated story. The techniques learned provide a valuable foundation for the intensive second-year 3D module, where students build and animate 3D models from scratch in a major 3D modelling application.

Module provider

Music and Media

Module Leader

O'DELL Matthew (Music & Med)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 4

JACs code: W615

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

Indicative content includes:

  • Editing and adjusting video footage

  • Masks and mattes

  • Animating text

  • Motion tracking

  • Synchronising sound and movement

  • 2D character animation

  • Motion capture equipment

  • Cleaning and editing motion capture takes

Assessment pattern

Assessment type Unit of assessment Weighting

Alternative Assessment


Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to develop and demonstrate their understanding of production techniques and compositional skills while also encouraging students to experiment and work continually through the semester (rather than attempting to create work just before deadlines.)

As a first year module, the weighting of the final assessment provides students time to come to terms practice-based assessment procedures, which may be different from what they have experienced previously. The module is assessed entirely through coursework to allow students to focus on assessments in other modules during the exam period.

Thus, the summative assessment for this module consists of:

  • Coursework - Weekly Assignments (20%)

  • Coursework - Creative Project (40%)

  • Coursework - Creative Project (40%)

Formative assessment and feedback

  • The module includes weekly assignments covering the production skills required for each of the briefs.

  • Continuous formative assessment is given through timetabled group critiques and individual tutorials. Work-in-progress presented will be given direct feedback regarding its quality and standard at these times.

  • During the 2 seminar sessions held the week prior to submission of assessed works; students are given individualised technical support and immediate feedback on their works in progress.

Module aims

  • • Introduce ideas concerning process
  • • Develop critical thinking necessary for artistic endeavour
  • • Give students a thorough introduction to animation motion graphics
  • • Introduce students to motion capture, editing the resulting data and attaching the animation to pre-rigged characters
  • • Prepare students to be able to make informed decisions about what approaches and techniques may be most suitable for a specific project

Learning outcomes

Attributes Developed
001 Generate ideas, concepts, and creative projects in response to set briefs KC
002 Select, test and make appropriate use of software, processes and environments K
003 Demonstrate competence with animation and interactive media technologies K
004 Deliver and accept positive criticism of their own work, and the work of others KC
005 Understand the health and safety considerations of digital media arts disciplines and acquire appropriate working practices PT
006 Present ideas and work to audiences in a range of situations PT
007 Study independently, set goals, manage their own workloads and meet deadlines PT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Independent Study Hours: 117

Lecture Hours: 15

Seminar Hours: 3

Tutorial Hours: 15

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

Develop technical skills in ways that facilitate creative independence and an ability to continue learning processes outside the classroom through the use of online tutorials, books, etc. Providing an overview of digital and media arts production techniques and pipelines.

The learning and teaching methods include:

  • Lectures & demonstrations

  • Group critique & presentations

  • Tutorials and open-ended tasks

  • Seminars

These lectures, seminars and group critiques are organised in order to:

  • Introduce techniques

  • Give students in-class experience with the techniques

  • Attempt the techniques independently

  • Provide techique-specific technical feedback.

Sessions are taught in small groups in bespoke labs. Cameras are supplied by the DMM Equipment Store; lab computers are equipped with suitable editing software. Students may use their own equipment as desired. 

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list


Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2019/0 academic year.