ISSUES IN INTERNATIONAL EVENT MANAGEMENT - 2019/0

Module Overview

This module intends to undertake a critical examination of the key issues of importance within the context of international events management.  While recognising that these key issues might change in keeping with a dynamic global environment, the module intends to discuss issues which are believed to always have relevance for events management while at the same time including a discussion of contemporary trends which might affect the future development of this industry.Throughout the module, a range of international events will be covered through the use of case studies,from mega sporting events such as the Olympics to arts and cultural events such as the Nottinghill Carnival.

Module provider

Hospitality, Tourism & Events Management

Module Leader

BERRIDGE Graham (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites

None

Module content

Indicative content includes:

• Event Strategy and Development


• Quality Assurance


• Hybrid Events


• Destination Competition: Venue selection and promotion


• Motivations for Attending Events


• Professional Development


• Funding for Events


• Social Media Integration


• Events Technology


• Virtual Events


• Sustainable Issues


• CSR – More than ‘recycling’.


• Crowd Management & Control


• Security Planning

Assessment pattern

Alternative Assessment

Poster to be submitted electronically, no presentation

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their knowledge and understanding of a key issue in the events industry through critical engagement with a wide range of sources.

Thus, the summative assessment for this module consists of:

• A Poster Presentation (paired) - equal to A1/Padlet size on a key issue, due in week 10- 11


• A Theory Briefing (Individual) - short 800 word written outline of the theories used to critically discuss a key issue from a select list, due in week 6

Formative assessment and feedback

Formative feedback will be provided through group work and presentations in teaching sessions where students will also be asked to critically comment on each other’s contribution. 

Module aims

• focus on generic and events management issues affecting nearly all industries.
• utilise the knowledge and analytical skills that you have already developed
• reason from a multi-disciplinary perspective that it is not practical for a manager to view issues in isolation form other sectors of business.
• discuss key strategic issues in events management
• discuss key contemporary trends in the events industry

Learning outcomes

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

• Increase students understanding of the nature of events  


• Increase students ability to assess key strategic issues in events management 


• Increase students ability to synthesise material


• Increase students management of learning


• Increase students confidence in presenting their ideas


• Increase students ability to work independently and in groups

The learning and teaching methods include:

• Interactive lectures with support material and reinforcement (lectures in 3 hour blocks weekly x 11 weeks)


• Group work 


• Formative feedback sessions–this will be provided through group work and presentations in class where students may be asked to critically comment on each other’s performance. 


• Case studies and guest lectures as applicable 

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN2131

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2019/0 academic year.