HOTEL ASSET MANAGEMENT - 2019/0

Module code: MANM437

Module Overview

This module is designed to develop an understanding of how firms manage their property assets and
align this with their overall strategy to improve value. In some industries, notably retail and hospitality, the
process of the maintenance, improvement and management of property is an essential part of a firm’s
activity in the value adding process. The module provides an overview of the process, looking specifically
at facilities that have a limited life-span, where physical aspects need to be regularly regenerated. The
module will also provide an overall appreciation of the need for creating and sustaining value over time,
focusing especially on the role of Hotel Asset Management. The concept of business continuity planning
is also considered.

Module provider

Hospitality, Tourism & Events Management

Module Leader

GANBERT Sylvia (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

JACs code: N340

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites

None

Module content

Indicative content includes:


Hotel Markets and the corporate requirement
Hotel Property valuation
Hotel investment
Hotel Performance :Evaluation and projection
Property User requirements
Strategies for Hotel Property Management
Maintenance and facilities management
Renovation & expansion programmes
Business continuity planning

Assessment pattern

Assessment type Unit of assessment Weighting
Project (Group/Individual/Dissertation) Group Business Presentation and Report (2000 words) 50
Coursework Individual essay (2000 words) 50

Alternative Assessment

Group Business Presentation and Report (2000 words) - Individual Report (2000 words)

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their:


Knowledge and Understanding. Demonstrating a robust and wide-ranging knowledge and understanding of the various theoretical perspectives across core subject and their application within organisational contexts
Professional, practical and transferable skills. Demonstrating a practical ability to work in a group; communication and presentation skills, research skills.
Intellectual and cognitive skills. Demonstrating critical thinking and an ability to evaluate and select from alternative theoretical perspectives. The ability to apply and justify selected approaches to an identified sector related issue in asset management.


Thus, the summative assessment for this module consists of: presentations, a group business report and an individual essay.

The assessment strategy is designed to apply principles and concepts in the specific industry context.

The assessment methods include two assessments. The first assessment is a group project based on property valuation and investment. The second assessment is an individual student project related to management of a property asset.

Formative assessment and feedback

Feedback

The presentations are marked by the subject lecturers and grades will be returned within the deadlines set by the University.

The teaching staff are available during office hours and on-line and are happy to give individual feedback on the cases and course materials during those hours. The feedback process will incorporate not just the grades but further reading and advice to facilitate learning.

Independent learning

Students are expected to work independently for a considerable amount of the semester. There is set reading and selected journal references posted on Surreylearn.

Assess your situation regularly make sure you understand the processes and if not seek advice early.

Be reflective. Learn from your experiences. Review your study activities regularly and consider whether your strategies are working well.

Module aims

  • The aim of the module is to introduce students to some of the key property–related issues when managing
    existing hotel operations. Critically, the valuation and development of the asset to improve return. The
    module will be approached from the viewpoint of the manager or in some instances the asset manager,
    who needs to manage this complex activity with the aid of specialists both inside and outside the
    organisation.

Learning outcomes

Attributes Developed
001 Observe and evaluate the short and long run consequences of decision-making, including the operational and financial implications of management strategies on property assets C
002 Develop a critical awareness of the complex relationship between theoretical models and practice 2 in the valuation of assets C
003 Identify the features that contribute to the successful application of theoretical models of management within the property asset context C
004 Recognise and use key decision tools in hotel development and location C
005 Work effectively in teams through learning how to listen, negotiate, persuade and influence others PT
006 Make rapid decisions in a rapidly changing business environment PT
007 Become more self-aware and reflective and recognise/value the contribution of others PT
008 An understanding of the skills and processes of investment and valuation in this sector K
009 Apply an understanding of techniques to evaluate property performance both currently in the future K
010 Recognise the importance of user requirements in the development and regeneration of property in the Hospitality, Retail and Leisure sector. K
011 Understand the key aspects of a property management programme in this sector K
012 Understand the requirements of a successful asset development in this sector K
013 Report writing and presentational skills T
014 Working effectively in teams T
015 Improved decision making in an international business environment T
016 Presentation findings in an effective and engaging manner T
017 Problem diagnosis and analysis T

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Independent Study Hours: 117

Lecture Hours: 33

Methods of Teaching / Learning

The teaching and learning methods include guest speakers and case studies would be used to demonstrate how the key principles apply in practice. Students will be encouraged to discuss how the concepts apply to properties in their geographical location, in order to highlight differences in culture and perceptions. It aims to incorporate a variety of learning methodologies to enable participation from a range of individual learning styles.

SurreyLearn

SurreyLearn is used to support and facilitate the student experience and includes activities that allow students to test their knowledge and understanding of the theories and concepts applied in the management context.

Lectures/seminars/workshops

Lectures are used to introduce, compare, contrast and contextualise theories and concepts. Their primary aim is to improve student understanding and knowledge. Students acquire their professional and practical skills and intellectual and cognitive skills through a menu of delivery modes.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Reading list for HOTEL ASSET MANAGEMENT : http://aspire.surrey.ac.uk/modules/manm437

Other information

None

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2019/0 academic year.