OPERATIONS MANAGEMENT WITH FINANCE AND MARKETING (BLENDED LEARNING) - 2019/0

Module code: MANM461

Module Overview

Learners successfully completing this module will have the knowledge, skills and behaviours to operate in complex, unpredictable and ambiguous contexts. Learners will be able to critically evaluate current operational and financial practices, identify areas of inefficiency and offer appropriate, well researched and informed solutions. The learner will take full accountability for their recommendations and be confident in leading and managing complex work programmes.

Module provider

Hospitality, Tourism & Events Management

Module Leader

ASHTON Mark (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

JACs code: N210

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites

All participants must meet the entry criteria for the Programme.

Module content

Indicative content includes:


  • Operations and finance overview

  • Operations strategy and operations synergy, evaluating financial and non-financial information

  • Business and operational planning, including procurement and supply chain management

  • Marketing strategies in light of changing customer demand and trend analysis

  • Horizon scanning to delivery high performance and growth

  • Challenging current strategies and operational practice

  • Developing competitive strategies and entrepreneurialism, challenging financial assumptions underpinning strategies

  • Financial strategies, modelling and trend analysis

  • Management accounts and investment analysis

  • Control and performance measurement, including financial governance and legal requirements

  • Performance analysis, evaluation and using key performance indicators to make decisions / allocate resources

  • Brand reputation and management


Assessment pattern

Assessment type Unit of assessment Weighting
Coursework INDIVIDUAL BUSINESS PERFORMANCE REPORT 45
Coursework INDIVIDUAL ACADEMIC ESSAY 45
Coursework INDIVIDUAL E-PORTFOLIO 10

Alternative Assessment

N/A

Assessment Strategy

The assessment strategy is designed to provide learners with the opportunity to demonstrate their understanding and application of the core learning outcomes for the module and the full range of knowledge, skills and behaviours identified above. It is designed to draw on the learners experiences to build up a picture of the rationale and principles used to manage the business and explain the results achieved. In addition, learners are asked to comment critically on the performance of their business as a whole and identify where alternative actions could have been taken. The final element of the work requires the learner to explore an individual area of theoretical study in greater detail and apply this to the both the simulation and their own company. 

Summative assessment:

Individual Business Performance Report – 45%

An individual report of 2,000 words evaluating the operational, financial and marketing performance of the simulation business, the actions taken and suggesting alternative solutions.

Individual Academic Essay – 45%

An individual academic essay of 2,000 words focusing on one area of theoretical study (operations, finance or management) and applying the appropriate literature to the results of the simulation business along with comparisons to the learner’s own companies results and explain how and why these are in-line with or deviate from the theoretical position and suggest reasons for this behaviour.

Individual E-portfolio – 10%

Learners will be required to reflect on the application of their learning in the workplace and produce a short video (5 minutes) to explain what they would do differently in their workplace, given the learning gained from the simulation exercise. What is their strategy for improvement.

Formative assessment

Learners will work regularly in groups and as individuals, participating in classroom or online discussion forums and webinars, to demonstrate their understanding of the subject contents and application. Learners will be required to complete online guided learning activities that demonstrate the ability to analyse key components of organisational strategy. Awareness will be built up by learners being required to lead and participate to share understanding and knowledge of elements of organisational strategy. For example, learners may be required to present online a short presentation containing information from their organisation. Learners will receive peer feedback as well as comments from the academic and industry subject matter experts.

Feedback

Learners will be given formal feedback on their assessments and receive regular, informal feedback on their contribution throughout the module.

Module aims

  • This module aims to provide learners with a systematic understanding of the operational factors that influence the effective, efficient and profitable running of their own organisation. The module will focus predominantly on understanding marketing and financial operations and is designed to complement the module on Strategic Human Resource Management which focuses on the impact of people on operations. The module will use a computer-based simulation exercise to allow learners to experience the dynamics and complex interactions of operations. It also aims to equip learners with the necessary judgement to take decisions about the future of an operation and evaluate their results.

Learning outcomes

Attributes Developed
001 Establish an operating strategy for a business operation and translate that into outline operating objectives CPT
002 Demonstrate an integrated and deep understanding of how operational functions interact to control, measure and manage company performance KT
003 To prepare, understand and interrogate/analyse different operational data and financial statements, able to synthesise and draw effective conclusions from financial statements KC
004 Synthesise horizon scanning, trend analysis and other qualitative and quantitative approaches to develop effective market strategies KCP
005 Develop analytical techniques to critique current operational practice and to deliver recommendations for new operational practices KCP
006 Propose and justify future action to return the operation to the desired position CPT
007 Evaluate the results of action taken KC

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Workshop Hours: 7

Independent Study Hours: 56

Methods of Teaching / Learning

The teaching and learning methods incorporate a blended learning approach, centred around the key online learning design principles of – Learner centred; Useful; Engaging; Flexible; Consistent; Supportive and Accessible.

The teaching and learning undertaken on this module will reflect the following categories of training:


  1. Teaching of Theory. (May include lectures, role play, simulation exercises, online learning, research and networking)

  2. Practical Training. (May include shadowing, mentoring, industry visits and participation in guided activities to apply the theoretical knowledge, concepts and models in the day-to-day working practice).

  3. Learning support and time spent writing assignments and partaking in assessments.

  4. Reflective learning and self-evaluation to impart new knowledge, skills and behaviours only. (E-portfolio)



Learners taking this module will cover theoretical aspects with a mix of campus-based sessions, online and self-directed learning activities.  Learners will be expected to demonstrate commitment to independent learning and take an active part in any asynchronous activities such as forums, wikis, blogs etc., as well as synchronous activities (i.e. virtual meetings) where appropriate.  Participation in these activities, with emphasis on the self-directed learning activities, will be essential to the successful achievement of learning outcomes in this unit.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Reading list for OPERATIONS MANAGEMENT WITH FINANCE AND MARKETING (BLENDED LEARNING) : http://aspire.surrey.ac.uk/modules/manm461

Other information

None

Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Hospitality, Tourism and Events Management MSc 2 Compulsory A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2019/0 academic year.