Digital Marketing and Channel Management MSc - 2019/0

Awarding body

University of Surrey

Teaching institute

University of Surrey

Framework

FHEQ Levels 6 and 7

Final award and programme/pathway title

MSc Digital Marketing and Channel Management
MSc Digital Marketing and Channel Management (Placement pathway)

Subsidiary award(s)

Award Title
PGDip Digital Marketing and Channel Management
PGCert Digital Marketing and Channel Management

Modes of study

Route code Credits and ECTS Credits
Full-time PKA61121 180 credits and 90 ECTS credits
Full-time with work placement PKA61123 180 credits and 90 ECTS credits
Part-time PKA61122 180 credits and 90 ECTS credits

JACs code

N500

QAA Subject benchmark statement (if applicable)

Other internal and / or external reference points

N/A

Faculty and Department / School

Faculty of Arts and Social Sciences - Surrey Business School

Programme Leader

SIAMPOS Anastasios (SBS)

Date of production/revision of spec

19/08/2019

Educational aims of the programme

  • To develop business acumen, personal and professional skills, and autonomous learning ability to enhance students┬┐ employability on graduation and their life-long career prospects.
  • To provide an appreciation of the value of digital marketing and channel management in modern organisations.
  • To introduce and develop knowledge in digital marketing and channel management.
  • To develop an understanding of the range and applicability of digital marketing applications and channel management decisions into different contexts.
  • To provide the opportunity to gain experience of applying the concepts and approaches learned.
  • To develop critical, analytical, and interpretative abilities, directed towards problem solving and innovation in organisational contexts through rigorous and independent research.

Programme learning outcomes

Attributes Developed Awards Ref.
Knowledge of the theory and practice of digital marketing and channel management in contemporary organisations. K PGCert, PGDip, MSc
A systematic, in-depth understanding of the development, issues and influences relevant to the concepts digital marketing and channel management. K PGDip, MSc
Understanding of the issues faced by organisations and the different techniques and approaches that support the development of digital marketing across a broad range of functional areas including channel management. K PGDip, MSc
An understanding of the research process. K MSc
An ability to evaluate outcomes and accurately assess/report on own/others' work with justification and relate them to existing knowledge structures and methodologies. C PGDip, MSc
Approach problems critically and creatively and develop novel and innovative solutions. C PGDip, MSc
Integrate learning from a comprehensive range of marketing subject areas to understand and address complex situations holistically. C PGDip, MSc
An ability to independently critically evaluate approaches and techniques relevant digital marketing and channel management. C PGDip, MSc
Select and apply tools and techniques used in digital marketing for approaching a particular problem, and then reflect upon the selected approach. C MSc
Act in a self-directed and autonomous manner in planning and implementing projects. P MSc
Apply consistently in-depth knowledge and understanding to complex marketing situations. P PGDip, MSc
Identify and analyse issues occurring in organisations to develop effective, evidence-based solutions and recommendations. P PGDip, MSc
Contribute to organisations through advanced professional expertise, intellectual rigour and professional ethical values. P PGDip, MSc
Develop technical, analytical and presentational skills. P PGCert, PGDip, MSc
Develop the habits and skills necessary for life-long learning and continued professional development. T MSc
Access, analyze and interpret appropriate data to understand trends and anticipate future developments. T PGDip, MSc
Critically evaluate arguments and make sound judgements with data (that may be even incomplete). T PGDip, MSc
Construct evidence-based arguments and communicate effectively in speech and writing with diverse audiences. T PGDip, MSc
Develop advanced interpersonal skills and apply them effectively in diverse work situations. T PGDip, MSc
Effective use of available resources. T PGCert, PGDip, MSc

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Programme structure

Full-time

This Master's Degree programme is studied full-time over one academic year, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)

Full-time with work placement

This Master's Degree programme is studied full-time over fifteen months, consisting of 180 credits at FHEQ level 7*. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.Possible exit awards include:- Postgraduate Diploma (120 credits)- Postgraduate Certificate (60 credits)*some programmes may contain up to 30 credits at FHEQ level 6.

Part-time

This Master's Degree programme is studied part-time over two academic years, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)

Programme Adjustments (if applicable)

The deadline for programme transfers (between the 12 and 15 month versions of the programme) is the 30th of May.

Modules

Year 1 (part-time) - FHEQ Level 7

Optional modules for Year 1 (part-time) - FHEQ Level 7

N/A

Year 2 (part-time) - FHEQ Level 7

Optional modules for Year 2 (part-time) - FHEQ Level 7

Students must choose two optional modules in semester 2 in year 2.

Opportunities for placements / work related learning / collaborative activity

Associate Tutor(s) / Guest Speakers / Visiting Academics N
Professional Training Year (PTY) N
Placement(s) (study or work that are not part of PTY) Y Yes - Placements are usually between 3 - 6 months.
Clinical Placement(s) (that are not part of the PTY scheme) N
ERASMUS Study (that is not taken during Level P) N
Study exchange(s) (that are not part of the ERASMUS scheme) N
Dual degree N

Quality assurance

The Regulations and Codes of Practice for taught programmes can be found at:

https://www.surrey.ac.uk/quality-enhancement-standards

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2019/0 academic year.