PROFESSIONAL COMMUNICATION - 2020/1

Module code: CMCM063

Module Overview

This module aims to introduce students to the main issues concerning communication in both written and oral genres in professional settings, with a focus in particular on issues in communication with customers. The module will familiarise students with the theoretical and methodological approaches used to study professional communication, equip them with the skills to reflect critically on professional communication events in a variety of contexts. Furthermore, it will develop their abilities as ‘professional communicators' by applying theoretical concepts to practical examples (e.g. applying genre analysis of persuasive texts to writing advertising copy) and allow them to consult others on ‘best practice’ in professional communication.

Module provider

School of Literature and Languages

Module Leader

DIPPOLD Doris (Lit & Langs)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

JACs code: Q110

Module cap (Maximum number of students): 30

Module Availability

Semester 2

Prerequisites / Co-requisites

n/a

Module content

Indicative module content:

Introduction to professional communication
Persuasive written and spoken genres
Apologetic written and spoken genre
Language and the management of relationships in professional genres
Communicating professionally across linguistic and cultural boundaries
Intercultural competence in professional contexts
Technology-mediated communication

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework Essay 50
Coursework Presentation 50

Alternative Assessment

Assignment 1 (Esssay) - students will resubmit their first attempt based on feedback Assignment 2 (presentation) requires an alternative assessment if on a ‘group work’ basis (Module Leader to confirm). This will be a spoken recorded presentation and presented in the Late Summer Resit period.

Assessment Strategy

The assessment strategy consists of a presentation and an essay. In the essay, students present the analysis of a small set of spoken or written data, using the theoretical approaches taught in the first part of the module. In the presentation, students take on the role of a communication consultant. In this role, they will present the analysis of a small set of data (e.g. company tweets etc.) and formulate evidence-based recommendations to the company in question. This strategy ensures that students can use feedback on the analysis conducted for their essay to feed-forward into their presentation. Formative feedback on in-class data analyses will also be provided throughout the module.

Module aims

  • to introduce students to the main issues concerning communication in both written and oral genres in professional settings
  • to familiarise students with the theoretical and methodological approaches used to study professional communication
  • to equip students with the skills to reflect critically on professional communication events in a variety of contexts
  • to develop students' abilities as ‘professional communicators' by applying theoretical concepts to practical examples
  • to consult others on ‘best practice’ in professional communication.

Learning outcomes

Attributes Developed Ref
001 Use terminology for the analysis of spoken and written professional communication genres CK
002 Explain how language in professional contexts is affected by institutional constraints, the genres in which it occurs as well as the transactional and the relational goals of speakers or writers CK
003 Select appropriate analytical methods and apply them to the analysis of spoken or written data from a professional communication context CK
004 Communicate the results of an investigation into a professional genre in speaking and writing PT
005 Reflect critically on instances of professional communication in a variety of settings CT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Lecture Hours: 150

Methods of Teaching / Learning

Individual sessions combine lecture and seminar / workshop elements. Lectures are used to introduce and discuss research methodologies followed by exercises for the students to apply the methods introduced in the lecture.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Reading list for PROFESSIONAL COMMUNICATION : http://aspire.surrey.ac.uk/modules/cmcm063

Other information

n/a

Programmes this module appears in

Programme Semester Classification Qualifying conditions
Communication and International Marketing MA 2 Optional A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.