BUSINESS OF TOURISM - 2020/1
Module code: MAN1066
The tourism industry comprises several main sectors, e.g. transport, accommodation, travel distribution, visitor attractions, public-sector organisations, and so on. This module focuses on each sector’s economic and operational characteristics and the ways in which they interact in the production of tourism products and services.
Hospitality, Tourism & Events Management
LI Gang (Hosp & Tour)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 4
JACs code: N830
Module cap (Maximum number of students): N/A
Prerequisites / Co-requisites
Indicative content includes:
- Introduction to tourism
- The historic development of tourism as a business sector
- Key economic and operational characteristics of the different tourism sectors
- Main operators in the tourism industry and their roles
- Operational challenges and implications in producing a package of services
- The interaction of main sectors in the production and distribution of tourism Additional issues and trends in the business of tourism
|Assessment type||Unit of assessment||Weighting|
|Project (Group/Individual/Dissertation)||GROUP PROJECT REPORT (3000 WORDS)||60|
|Examination||CLOSED BOOK EXAM (1 HOUR)||40|
In cases where the original group project is not suitable for re-assessment (e.g., only one student needs to retake the failed group project), an individual essay of 1000 words will be assigned.
The assessment strategy is designed to provide students with the opportunity to demonstrate their insight into the various tourism sectors and the extent to which they have gathered and analysed information individually and collectively.
The assessment for this module consists of: a) a closed-book examination aimed at assessing the students’ understanding of key concepts, issues and trends in several areas of tourism operations; b) a group project designed to encourage students to further explore aspects of the business of tourism through working with their peers. Each student group will submit a written report of 3000 words. Both formative feedback and summative feedback will be provided on the project.
Thus, the summative assessment for this module consists of:
- a group project designed to encourage students to further explore aspects of the business of tourism through working with their peers. Each student group will submit a written report of 3000 words by Week 10 of the semester.
- a closed-book examination aimed at assessing the students’ understanding of key concepts, issues and trends in several areas of tourism operations. The examination takes place during the University examination period.
Formative assessment and feedback
Students are required to submit a project proposal before the final submission of the project report. A project surgery session will be organised to give formative feedback on their research plan based on the submitted proposal.
- This module aims to examine the development, operation, structure, organisation and trends associated with individual sectors in the tourism industry. Each of the sectors under study is analysed in terms of its business characteristics, while the overall aim of the module is to offer a comprehensive introduction to the business of tourism by examining how different sectors operate and interact within the tourism system.
|1||Identify the key components involved in the study and understanding of tourism, and appreciate the role of these sectors in tourism as a whole||KC|
|2||Understand the main economic and operating characteristics of the accommodation sector, transport for tourism, travel distribution, visitor attractions and public-sector organisations||KC|
|3||Identify the major operators and explain the industrial structure of the sectors||KC|
|4||Evaluate the major influences on the sectors and explain the major trends||KC|
|5||Develop skills in critical thinking, group-working, communication, academic research and writing||PT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Overall student workload
Independent Study Hours: 117
Lecture Hours: 33
Methods of Teaching / Learning
The teaching and learning strategy is designed to provide students with key information about accommodation, transport, travel distribution and attractions in tourism and to encourage them to explore and evaluate the major characteristics and challenges of tourism as a business.
The teaching and learning methods include:
- lectures designed to provide a framework of knowledge;
- exercises to provide opportunities for students to gather and interpret their own material; and
- tasks to challenge their thinking.
Lectures are three hours per week for 11 weeks, and relevant case studies and in-class discussions and presentations are integrated into the lectures.
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.