BUSINESS AND INTERNATIONAL CONTEXT FOR EVENTS - 2020/1
Module code: MAN1096
This is an introductory module to the business and international world of events. It is designed to familiarise all students with the industry. It provides general underpinning knowledge relevant to all event modules. It will include an introduction to the nature of events, reviewing the range, type and characteristics of events, understanding of the main providers and the role events play in society. It will consider the nature of event demand, the motivation and the impact of events. It will also consider workforce skills by including the Industry Practice Component (IPC)– an encouragement and desire for students to gain 400-600 hours industry practice before the end of Year 2.
Hospitality, Tourism & Events Management
LUNDBERG Christine (Hosp & Tour)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 4
JACs code: N213
Module cap (Maximum number of students): N/A
Prerequisites / Co-requisites
Indicative content includes:
- Definition and dimensions of events
- Business and International context of the industry
- Establishing the role of events and venues Principles and theories of event management
- Event demands, needs and motivations
- The impact of events
- Events, public policy and trade associations
- Event workforce skills and knowledge
- Sustainable events
|Assessment type||Unit of assessment||Weighting|
|Coursework||INDIVIDUAL ESSAY (1500 WORDS)||30|
|Project (Group/Individual/Dissertation)||GROUP PROJECT (2000 WORDS)||70|
In cases where the original group project is not suitable for re-assessment (e.g., only one student needs to retake the failed group project), an individual essay of 1000 words will be assigned.
The assessment strategy is designed to provide students with the opportunity to demonstrate a comprehensive and accurate understanding of the events sector and the management of events in society
The assessment for this module consists of:
a) a discussion essay aimed at assessing the students’ understanding of key concepts, issues and trends in several areas of event management;
b) a small group project designed to encourage students to further explore aspects of the business of events through working with their peers.
Each student group will submit a written report of 2000 words. Both formative feedback and summative feedback will be provided on the project.
Students receive feedback throughout the semester via face to face teaching which will support them to complete the assessments.
- Introduce the business of events
- Classify a range of event types and their particular characteristics
- Identify the nature of demand, motivation and impact of events
- Introduce workforce skills and entry into industry practice
|1||Outline the main features of events, events management and the event sector||KC|
|2||Describe and understand the key features required in the events workforce||PT|
|3||Give examples of the demand and motivation for events||C|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Overall student workload
Independent Study Hours: 117
Lecture Hours: 22
Tutorial Hours: 11
Methods of Teaching / Learning
The teaching and learning strategy is designed to provide students with key information about events in society, event characteristics, event sectors, and working in events and to encourage them to explore and evaluate the major characteristics and challenges of the event business.
The teaching and learning methods include lectures designed to provide a framework of knowledge; exercises to provide opportunities for students to gather and interpret their own material; and tasks to challenge their thinking. Lectures are three hours each on a weekly basis, and relevant case studies and in-class discussions are integrated into the lectures.
One lecture is scheduled every week for 11 weeks, plus a two hour seminar session.
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Reading list for BUSINESS AND INTERNATIONAL CONTEXT FOR EVENTS : http://aspire.surrey.ac.uk/modules/man1096
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.