UNDERSTANDING THE TRAVEL AND TOURISM INDUSTRY - 2020/1
Module code: MAN1107
Module Overview
The travel and tourism industry comprises several main sectors, e.g., accommodation, visitor attractions, travel distribution, and sub-sectors of transportation including aviation, cruise, land-based transport and transport infrastructure. This module focuses on the economic and operational characteristics of each sector and sub-sector, and the ways in which they interact in the production of travel and tourism products and services.
Module provider
Hospitality, Tourism & Events Management
Module Leader
KIMBER Simon (SII DUFE)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 4
Module cap (Maximum number of students): N/A
Overall student workload
Module Availability
Semester 1
Prerequisites / Co-requisites
None
Module content
Indicative content includes:
• The historic development of the travel and tourism industry and its sub-sectors
• Key economic and operational characteristics of the different travel and tourism sectors
• Main operators in each sub-sector of the travel and tourism industry and their roles
• Operational challenges and implications in producing a package of services
• The interaction of main sectors in the production and distribution of travel and tourism products
• Additional issues and trends in the travel and tourism industry and individual sub-sectors
Note: The key travel and tourism sub-sectors covered in this module include: accommodation, visitor attractions, travel distribution, aviation, cruise and land-based transport.
Assessment pattern
| Assessment type | Unit of assessment | Weighting |
|---|---|---|
| Project (Group/Individual/Dissertation) | Group project report (3000 words) | 60 |
| Examination | Closed-book examination, 1 hour | 40 |
Alternative Assessment
In cases where the original group project is not suitable for re-assessment (e.g., only one student needs to retake the failed group project), an individual essay of 1000 words will be assigned.
Assessment Strategy
The assessment strategy is designed to provide students with the opportunity to demonstrate their insight into the various tourism sectors and the extent to which they have gathered and analysed information individually and collectively.
The summative assessment for this module consists of:
a) a closed-book examination aimed at assessing the students’ understanding of key concepts, issues and trends in several areas of travel and tourism operations;
b) a group project designed to encourage students to further explore aspects of the business of travel and tourism through working with their peers. Each student group will submit a written report of 3000 words.
Both formative feedback and summative feedback will be provided on the project.
Formative assessment and feedback
Students are required to submit a project proposal before the final submission of the project report. A project surgery session will be organised to give formative feedback on their research plan based on the submitted proposal.
Module aims
- This module aims to examine the development, operation, structure, organisation and trends associated with individual sectors in the broad travel and tourism industry. Each of the sectors under study is analysed in terms of its economic and operational characteristics, while the overall aim of the module is to offer a comprehensive understanding of the travel and tourism industry by examining how different sectors operate and interact with each other.
Learning outcomes
| Attributes Developed | ||
| 001 | Identify the key components involved in the study and understanding of the travel and tourism industry, and appreciate the role of these sectors in travel and tourism as a whole | CK |
| 002 | Understand the main economic and operating characteristics of accommodation, visitor attractions, travel distribution, aviation, cruise and land-based transport sectors | CK |
| 003 | Identify the major operators and explain the industrial structure of the sectors | CK |
| 004 | Evaluate the major influences on the sectors and explain the major trends | CK |
| 005 | Develop skills in critical thinking, group-working, communication, academic research and writing | PT |
Attributes Developed
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Methods of Teaching / Learning
The teaching and learning strategy is designed to provide students with key information about various sectors of the travel and tourism industry to encourage them to explore and evaluate the major characteristics and challenges of the travel and tourism industry.
The teaching and learning methods include:
• lectures designed to provide a framework of knowledge
• exercises to provide opportunities for students to gather and interpret their own material
• tasks to challenge their thinking, and relevant case studies and in-class discussions and presentations are integrated into the lectures.
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Reading list
https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN1107
Other information
None
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.