AIR TRANSPORT MANAGEMENT - 2020/1

Module code: MAN2148

Module Overview

This module delivers a very comprehensive overview of the Air Transport industry which is ever changing and evolving. It covers a large spectrum of different airline business models that include full service airlines, low cost carriers, long-haul low-cost carriers, hybrid carriers, charter airlines and regional carriers. Other entities that shape the global airline industry will also be covered such as air cargo, alliances, IT and ancillary revenues. The wider value chain of
airports is also encapsulated into the module exploring the Aeronautical and Non-aeronautical commercial aspects of the business. The module gives an exciting and illuminating insight into the global air transport industry.

Module provider

Hospitality, Tourism & Events Management

Module Leader

O'CONNELL John (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

JACs code: N800

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

There are no pre-requisites for this module, however a familiarity with air transport will be beneficial. It is expected that students will read some of the current air transport books in circulation, before the module is taken.

Module content

Indicative content includes:

• The general trend and characteristics in the aviation industry

• The business model of Airlines, Full Service Network Airlines, Low-Cost Carriers, Long-Haul Low-Cost carriers, Charter Airlines, Regional Airlines

• Air Cargo and its role

• Ancillary revenues

• Airport business and airport commercial strategies

• IT, Social media

• Airline Alliances and Equity partnerships

The Students will be expected to read academic Journal papers related to the Air Transport industry as well as the current books listed below. There are a large variety of commercial aviation websites that will bring value when doing assignments and preparing presentations, which include Flightglobal, CAPA, Air Transport World, Anker Report, anna.aero, Blueswan, etc. The Module will be primarily taught through lectures and through short videos and students are expected to attend all of the lectures over the life-span of the module. They will also be required to work in groups and contribute accordingly.

Assessment pattern

Assessment type Unit of assessment Weighting
Project (Group/Individual/Dissertation) Group Presentation 40
Coursework Individual Assignment 60

Alternative Assessment

A 1,500 word report on the same topic as the presentation will be required.   

Assessment Strategy

The assessment strategy is designed to deliver a twin outcome. Firstly it will provide students with the opportunity to demonstrate their ability to work effectively in groups and deliver a comprehensive insight into a specific area of Air Transport. Secondly, each candidate will undertake an individual assignment and analyse its overall business model based on a set of commercial and academic metrics.

Thus, the summative assessment for this module consists of:

• Group Presentation (40%)

• Individual Assignment (60%). 

Feedback:

The feedback from group projects and assignments will be provided as per University guidelines

Module aims

  • The aim of this module is to give students a thorough and systematic coverage of critical aviation issues that underpin today’s global aviation industry. It’s a comprehensive overview of the various dynamics that frame the aviation industry and it provides students with a solid knowledge base on the industry pulse points. Airlines have diversified into a wide range of different business models and each has a different set of structural dimensions, operating characteristics and specifications, which are examined in detail. Similarly airports have also changed shape to incorporate aviations relentless transformation. Students will be able to analyse and conceptualise big picture issues both inside and outside the industry.

Learning outcomes

Attributes Developed Ref
001 Discuss the key developments in the global airline business and examine the current issues relevant to the commercial aviation operations. CK
002 Analyse and appraise a range of airline business models in order to assess the success/ failure of the different airlines. CK
003 Engage confidently in communication with others as well as reporting information clearly autonomously and completely PT
004 Outline and assess the trends and characteristics in the aviation sector. CK
005 Identify and demonstrate a comprehensive understanding of the role of major stakeholders in the aviation sector. KP
006 Apply theoretical concepts to commercial practices in order gain differentiation, value and profitability CK

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Independent Study Hours: 117

Lecture Hours: 22

Seminar Hours: 11

Methods of Teaching / Learning

The learning and teaching strategy is designed to: Deliver a comprehensive insight into the global air transport industry in mixed method approach of academic and commercial contexts that is interactive, engaging and exciting. It is designed to extract innovative ideologies from students and work them into real world scenarios to expand the mindset and explore uncharted entities.

The learning and teaching methods include: The module is delivered through a mixture of lectures, workshops, case studies, Industry speakers, group discussions (lecturer-led inside class and independently by student groups outside class), a module book, additional online readings and activities, group-research and self-directed reflective development.

• Lectures cover the fundamentals of each topic and include contemporary perspectives on different aspects of aviation thought so that students can learn a critical and constructive approach to existing and new ideas.

• In-class team work, group, and whole-class activities and discussions reinforce key learning points.

• In-class and take-home activities, coupled with research, help students to ‘build’ the required skills for their professional life.

• Extra-class case study and paper readings, viewing of video clips and individual activities concentrate on applying the theoretical aspects of development with practical examples.

• Action-research practices enable students to learn and develop through reflection on professional and practical aspects of the module.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Reading list for AIR TRANSPORT MANAGEMENT : http://aspire.surrey.ac.uk/modules/man2148

Other information

None

Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Tourism Management with Transport BSc (Hons) 1 Compulsory A weighted aggregate mark of 40% is required to pass the module
International Tourism Management BSc (Hons) 1 Optional Each unit of assessment must be passed at 40% to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.