CRISIS MANAGEMENT IN TOURISM AND TRANSPORT - 2020/1

Module Overview

This module provides an integrated and strategic approach to understanding tourism crisis and disaster planning and management. It provides an integrated approach in two main ways. First, it synthesises literature from a wide range of theoretical perspectives including natural hazards, geography, transport accidents and disasters, crisis public relations, communication and knowledge management theory. It aims to integrate these often-disparate fields to build understanding and the future development of knowledge in the tourism and transport field to enable our students to understand this complex area.

Module provider

Hospitality, Tourism & Events Management

Module Leader

KIMBER Simon (SII DUFE)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites

None

Module content

Indicative content includes:

• The context for tourism and transport crisis and disaster management

• Classifying and understanding crisis and disaster

• Historic development of crisis management

• Strategic crisis and disaster planning and management

• Tourism crisis and disaster response, implementation and management

• Responses to transport accidents and disasters

• Crisis management and the role of marketing and PR

• The interaction of the main sectors in crisis management

• Long term recovery and future issues and trends for crisis management Note: The key sub-sectors covered in this module include :tourism, hospitality, transport and people

Assessment pattern

Alternative Assessment

In cases where the original group project is not suitable for re-assessment (e.g., only one student needs to retake the failed group project), an individual essay of 1000 words will be assigned.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their insight into these areas and the extent to which the students have gathered and analysed information individually and collectively. The assessment for this module consists of:

a) a group presentation (podcast) based on a real life case study, in the form of a multimedia podcast; assessing the students’ understanding of key concepts, issues and trends in several areas of operations and disaster. The assignment will also assess students’ presentation skills;

b) an individual essay to encourage students to further explore their own views in this field and incorporating relevant theory. Thus, the summative assessment for this module consists of:

• A group project designed to encourage students to further explore aspects of the business of travel and tourism through working with their peers. Each self-selected group will submit a presentation of 15 minutes in length by Week 7 of the semester.

• A 2000 word essay aimed at assessing the students’ understanding of key concepts, national and global issues and trends in the key areas of tourism and transport operations.

Formative assessment and feedback

Students are required to submit a project proposal before the final submission of the group presentation. A project surgery session will be organised to give formative feedback on their presentation plan based on the submitted proposal in Week 6.

Module aims

• To enable students to analyse and understand a range of pertinent issues in tourism and transport crisis management.
  
• To encourage students to think critically about these issues and their own views towards them.
• To develop students’ skills in researching fast-moving contemporary issues, using a range of academic and industry source material.
• To develop students’ presentation, creativity and analytical writing skills.

Learning outcomes

Methods of Teaching / Learning

The teaching and learning strategy is designed to provide students with key information about the various impacts, management and recovery of the tourism and travel industry to encourage them to explore and evaluate these challenges.

The teaching and learning methods include:

• lectures designed to provide a framework of knowledge;

• workshops/seminars (with case study exercises) to provide opportunities for students to gather and interpret their own material; and

• Tasks to challenge their thinking.

1-hour lecture and 2-hour seminar per week x 11 weeks, with a range of specialisms designed to provide a framework of knowledge.

In-class exercises, case studies and discussion topics will highlight contemporary issues and allow the students to form and challenge perspectives from the vested stakeholders.

Visiting speakers will ensure students appreciate the relevance of the material to the tourism and transport sectors.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN2156

Other information

None

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.