Module code: MAN3143

Module Overview

The module examines key drivers of innovation and the role that innovation plays in enhancing business performance in the air transport industry. 

Module provider

Hospitality, Tourism & Events Management

Module Leader

HARES Andrew (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 6

JACs code: N853

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

Indicative content includes:

  • Business model innovation in the airline industry

  • Low-cost carriers

  • Network carriers

  • Airline alliances and equity partnership

  • Innovation in airline e-commerce

  • Airline ancillary revenue

  • Innovation in airport operations

  • Smartphone and social media in the air transport industry

  • Emerging technology in the air transport industry

Assessment pattern

Assessment type Unit of assessment Weighting
Project (Group/Individual/Dissertation) GROUP PROJECT (POWERPOINT PRESENTATION) 40

Alternative Assessment

When it is not possible to re-assess in the same format as the original assessment, i.e. group presentation, an alternative individual essay (max. 1500 words) will be applied.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their understanding of innovation in air transport through writing, visuals and oral presentations skills.

Thus, the summative assessment for this module consists of:

  • A group project comprised of making a powerpoint presentation, with assigned time for presentation and Q&A , is worth 40% of the module mark. This piece of assessment allows students to use visuals and oral presentation skills to communicate their understanding of innovation in the air transport industry at the mid-point of the semester.

  • The second 60% is based on a 2000-word individual assignment that will allow students to demonstrate their understanding of innovation in the air transport industry through writing.

Formative assessment and feedback

Feedback will be given verbally in each session through discussion of key topics and questions. Written feedback will be given on the group presentation and the assignment through SurreyLearn.

Module aims

  • Give students an understanding of the role that innovation plays in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer satisfaction in the air transport industry
  • Provide students the theoretical and practical understanding of key drivers of innovation and examine the link between innovation and improved business performance in the air transport industry

Learning outcomes

Attributes Developed Ref
1 Critically evaluate the role of innovation plays in enhancing business performance in the air transport industry KCT
2 Understand key drivers of innovation from theoretical perspective KCT
3 Understand innovation as a key tool for business to gain competitive advantage in an increasingly competitive environment KCT
4 Communicate knowledge of innovation in air transport orally, visually and textually KCPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Independent Study Hours: 117

Lecture Hours: 22

Seminar Hours: 11

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

  • Develop students’ ability to understand and engage with innovation in the context of air transport studies.

The learning and teaching methods include:

  • Lectures to illustrate theories and approaches.

  • Seminars to facilitate student discussions

  • These will be delivered as a 2-hour lecture and 1 hour seminar, on a weekly basis x 11 weeks

  • Lecture notes will be made available in advance of lectures via SurreyLearn.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list


Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Tourism Management MBus 2 Optional A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.