BUSINESS PLAN - 2020/1
Module code: MAN3147
Students will have the opportunity to learn about the different approaches that aim to answer the question: how do I plan and assess the viability of a new venture? Business plans are essential not just for the successful implementation of start-up ventures, but also for continued business growth, including strategic competitiveness. A good business plan underpins business success on all levels, and becomes a major guideline to sound management practices. All students will find much value in the business principles inherent to the planning process, which will lead to an enhanced commercial understanding.
Hospitality, Tourism & Events Management
VAN ACHTERBERGH Leon (Hosp & Tour)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 6
JACs code: N211
Module cap (Maximum number of students): N/A
Overall student workload
Independent Learning Hours: 117
Lecture Hours: 33
Prerequisites / Co-requisites
Indicative content includes:
Introduction to business plans
Understanding the planning process
- Developing the plan
- Legal forms of ownership and intellectual property
- Financial forecasting
- Recognising necessary information
- Buying and valuating a business
- Measuring performance
- Critically analysing the business plan
- Continuous improvement
|Assessment type||Unit of assessment||Weighting|
|Coursework||BUSINESS PLAN (INDIVIDUAL: 5000 WORDS)||100|
Assessment is mainly through a individual presentation and a written group report:
A formative (with no marks given) mid-module presentation, require students to pitch an initial concept of a start-up business of their choice. This valuable formative feedback given by lecturers will be able to further guide their Business Plan assignment. For the main assignment, individually they will develop a full business plan on their chosen business concepts (as they've individually presented before).
- Help students acquire the skills and knowledge necessary to be an effective hospitality, tourism and/ or events entrepreneur or intrapeneur.
- Introduce students to the role of business plans in achieving their business objectives.
- Make students aware of the parameters of an environment which is conducive to entrepreneurial action.
- Help students develop a multi-disciplinary and integrative approach to planning and assessing the viability of a new/ existing venture.
- The primary aim of this module is to introduce students to the planning process of business, mainly in the hospitality, tourism and event sectors. The module takes a multi-disciplinary approach to understanding these planning issues and students will be expected to integrate all the different disciplines for a holistic understanding.
|001||Demonstrate an understanding of the scope and use of business plans in industry.||KCPT|
|002||Critically discuss how business plans can be applied to achieve profitability||KCPT|
|003||Discuss aspects which promote and inhibit successful application of business plans||KCPT|
|004||Debate the effectiveness of business plans for their specific purposes||KCPT|
|005||Assess which format and content is appropriate to a particular business plan||KCPT|
|006||Explore the research process necessary to construct a suitable business plan||KCPT|
|007||Synthesise the many different disciplines with the creation of a plan, to demonstrate wider understanding of the key business principles||KCPT|
|008||Understand the technical elements of the business plan, and how to present them effectively||KCPT|
|009||Demonstrate the capacity to produce a suitable, viable and credible business plan||KCPT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Methods of Teaching / Learning
The Learning Outcomes methods are met through:
- Multimedia resources
- Support materials
- Individual and Group work
In addition, the module convener is accessible throughout the semester to address and clarify questions.
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Upon accessing the reading list, please search for the module using the module code: MAN3147
Programmes this module appears in
|International Tourism Management BSc (Hons)||1||Optional||A weighted aggregate mark of 40% is required to pass the module|
|International Tourism Management MBus||1||Optional||A weighted aggregate mark of 40% is required to pass the module|
|International Hospitality Management MBus||1||Optional||A weighted aggregate mark of 40% is required to pass the module|
|International Tourism Management (Dual Degree with SII DUFE) BSc (Hons)||1||Optional||A weighted aggregate mark of 40% is required to pass the module|
|International Tourism Management (SII DUFE) BSc (Hons)||1||Compulsory||A weighted aggregate mark of 40% is required to pass the module|
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.