RETAIL BUYING AND MERCHANDISING - 2020/1
Module code: MANM128
Buying and merchandise management plays a critical role in retail organisations at both operational and strategic levels. Range planning and development are crucial for both online and store-based retailers to ensure that the products sold reflect the organisation’s image and positioning. In an increasingly competitive market, with margins under ever greater pressure, the effective and efficient management of this process is central to retail performance, particularly within a digital environment.
Surrey Business School
SAJJAD Farhana (SBS)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 7
JACs code: N240
Module cap (Maximum number of students): N/A
Prerequisites / Co-requisites
Indicative content in the context of store-based as well as online retailing includes:
- Conceptual framework of retail buying and merchandise management
- Organisation and control of the buying process: planning and managing merchandise assortments, understanding and forecasting consumer demand, the budgeting process and range development
- New product development and own label brand management
- Sales and inventory management
- Performance measurement
- Category management
- International supply chain relationships
- Contemporary developments; eg. Managing OSA, Last Mile.
- Global sourcing and retail logistics in an international context
- Corporate social responsibility: implications for supply chain management
|Assessment type||Unit of assessment||Weighting|
|Examination||2 HOUR EXAMINATION (CLOSED BOOK)||70|
|Coursework||INDIVIDUAL COURSEWORK (1800 WORDS)||30|
The coursework will be the principal means of providing formative feedback. Students will be given indications of achievement on five-point scales between poor and strong; one for each of the assessment criteria published with the brief in week one. This will be supplemented by qualitative feedback.
For the exam (2 hours), individual feedback will be available on request, when marking has been completed.
For both items of assessment, a summary statement of generic feedback and group performance will be supplied to assist the student in reflecting on their own individual performance relative to that of peers.
- This module will enable students to evaluate the role and nature of buying and merchandising strategies in meeting objectives (both financial and non-financial) of retail organisations and to become familiar with the specific management applications utilised in meeting product and service criteria set by the retail mix. Financial aspects of the buying process will be explored through an examination of budgetary issues and performance review. The impact of different country contexts will be considered and special focus will be given to retail buying and merchandising strategies and operations within a digital environment.
|1||Demonstrate a detailed knowledge of the breadth and complexity of the buying and merchandising functions within supply chain management in an international context||K|
|2||Apply appropriate techniques to assess management issues and problems by analysing relevant information in order to develop buying and merchandise management strategies||P|
|3||Show understanding of merchandise budgets and link with financial performance||KP|
|4||Select and justify appropriate approaches to the effective management of supply chain management||C|
|5||Show an awareness of the wider social implications of supply chain management||K|
|6||Organise and communicate their ideas||T|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Overall student workload
Independent Study Hours: 117
Lecture Hours: 22
Seminar Hours: 11
Methods of Teaching / Learning
The learning and teaching strategy is designed to develop knowledge and understanding in both theoretical and practical perspectives.
In addition to self-directed learning, the teaching and learning methods include formal lecture and tutorial, use of case studies and seminar exercises.
- 2 hrs x 11 lectures
- 1 hr x 11 seminars
- 30 hrs assessment preparation / revision
- 87 hrs independent study
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Programmes this module appears in
|International Retail Marketing in the Digital Environment MSc||1||Compulsory||A weighted aggregate mark of 50% is required to pass the module|
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.