STRATEGIC TOURISM CONSULTANCY - 2020/1
Module code: MANM415
The module is aimed to give students experience with running a small consultancy project in tourism
Hospitality, Tourism & Events Management
GKRITZALI Alkmini (Hosp & Tour)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 7
JACs code: N832
Module cap (Maximum number of students): N/A
Prerequisites / Co-requisites
Indicative content includes:
- The role of management consultancy
- Change management
- Action research
- Impact evaluation
- Project management, including timeand risk management 2
- Managing budgets
- Client management
- Negotiating and setting up contracts with clients
|Assessment type||Unit of assessment||Weighting|
|Oral exam or presentation||Group Presentation||30|
|Coursework||Group Report (6000 Words)||70|
Reassessment of the group report will be conducted through extended individual essay (2500 words) (30%) Reassessment of the group presentation will be conducted through the PowerPoint presentation (15 slides) (70%)
The assessment strategy is designed to provide students with the opportunity to demonstrate the ability to plan, design and deliver a small tourism or hospitality consultancy project.
Thus, the summative assessment for this module consists of:
- A written group project (6,000 words) and a linked group presentation that will allow students to demonstrate their ability to collect and analyse information, to formulate evidence based recommendations and to present these to the client.
- The two assessments are delivered together during Week 11.
Formative assessment and feedback
Groups will be asked to submit an outline plan of the group project (maximum 500 words) as a formative assessment. Feedback will be provided within a week from submission to allow groups to progress with the preparation of the final report (summative assessment). Written feedback will be given on both the group report and group presentation.
- The aim of this module is to give students the opportunity to undertake a consultancy project in tourism.
Students will have the opportunity to engage with an external organisation to conduct a small
consultancy project from inception until presenting the recommendations to the client. This is a practical
module which will build on students’ theoretical knowledge about tourism impact, policy, strategy and
|001||Understand and implement key stages of a tourism consultancy project||CKT|
|002||Critically evaluate the role and significance of tourism in a particular context (e.g. destination or organisation)||CK|
|003||Design appropriate strategies for information gathering||CKT|
|004||Suggest reasoned strategies for strategic planning||CKPT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Overall student workload
Independent Study Hours: 117
Lecture Hours: 33
Methods of Teaching / Learning
The teaching and learning strategy is designed to develop students’ ability to plan, design and deliver a
small tourism consultancy project. Teaching and learning methods include lectures to illustrate theories,
guest lectures by consultants, supported group work through on-going feedback meetings with the
module leader, and group presentations. These will be delivered as a 3-hours lecture, on a weekly
basis. Lecture notes will be made available in advance of lectures via SurreyLearn.
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Reading list for STRATEGIC TOURISM CONSULTANCY : http://aspire.surrey.ac.uk/modules/manm415
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.