Module code: MAN2153

Module Overview

This module is designed to provide students with an understanding of the way hospitality and tourism operations necessitate the adoption of a cultural approach to management. Understanding different theories, approached and proven practices will allow students to analyse situations where the business environment have been compromised by deficient cultural approaches. Mastering the managerial skills required for efficient cultural diversity, with a broad understanding of how it applies to business objectives, is of paramount importance within this module. The outcomes ensure that students have a clear idea of the inherent considerations involved with managerial decision-making, and their cultural consequences.

Module provider

Hospitality, Tourism & Events Management

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

JACs code: N800

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites


Module content

Indicative content includes:

• Introduction, definitions, theories and perspectives of intercultural management.

• The fundamentals of culture: drivers and consequences of globalisation.

• Cross-cultural competence and business.

• Principles of effective communication, communication styles.

• Challenges of communicating across cultures and international body language.

• Principles and styles of negotiation; cross-cultural negotiation.

• Management styles and challenges of managing across cultures.

• International marketing and best practice in global and culture-specific advertising.

• Organisational culture, ethical behaviour and the relationship between national culture and organisational culture.

• Intercultural management and leadership; motivating the global workforce

Assessment pattern

Assessment type Unit of assessment Weighting
Project (Group/Individual/Dissertation) Coursework Group Presentation 30
Project (Group/Individual/Dissertation) Individual assignment case study analysis and report 3000 words 70

Alternative Assessment

Alternative assessment for group coursework. Individual assignment PowerPoint submission with notes of max 1000 words

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to:

• Demonstrate an understanding of different (and effective) management styles, as well as an understanding of the challenges of managing across cultures, thereby to apply this to a range of hospitality and tourism operations.

Thus, the summative assessment for this module consists of:

• A group presentation assignment to provide analysis of a real-life conflict case study. This will allow the students to disseminate the essential rich information from interviews, and analyse the case toward a evaluative conclusion in a concise and professional manner. Presented in week 6

• Individual analytical report of 3000 words based on a case study presented in week 12

Formative assessment and feedback

Feedback and assessment will be via surrey learn a grading criteria grid will be provided at the outset of the module.

Module aims

  • • Evaluate and apply, within the hospitality and tourism context, appropriate theories and concepts of relations in organisational culture and the development of intercultural management;
  • • Explore factors of intercultural competence, cultural diversity and cultural identity from a strategic, organisational, and marketing perspective;
  • • Understanding the ethical factors that arise from an intercultural perspective on business activities;
  • • Exposure to a range of critical approaches drawn from various disciplines, including history, anthropology, sociology, organisational development, and management science

Learning outcomes

Attributes Developed
001 • Research and assess theories, paradigms, principles and concepts of intercultural management and the effects thereof (C, K, T); CKT
002 • Critically interpret demonstrate an understanding of the role intercultural relations within industry, businesses, the economy, and global trends (C, P, T); CPT
003 • Analyse and understand factors which influence the development, effectiveness and failures of intercultural relations (K, C, P, T) CKPT
004 • Apply understanding and knowledge of intercultural management to management functions and leadership within business development (P, T) PT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

• Develop the students’ abilities to use a case study analysis techniques on a range of cultural diversification challenges, designed to illustrate the specific learning points, which can them be applied to ‘live’ situations

The learning and teaching methods include: Lectures, workshops, exercises, and case discussions as appropriate.

Once the basic principles of the different managerial approaches have been established, the focus will be placed on problem diagnosis and solutions, which will necessitate a teaching approach that will move from exposition to involvement. Lectures are 2 hours per week and the Tutorial is 1 hour per week

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list


Other information


Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.