Module code: MAN2166

Module Overview

An examination of the use of technology in the marketing, production and management of events, including ‘green-field’ events.

Module provider

Hospitality, Tourism & Events Management

Module Leader

BERRIDGE Graham (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

JACs code: N820

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

Indicative content includes:
The importance of event related data and management information systems
Contemporary event management social media and communication systems
Developments in network technology including 5G and wireless
Developments in ticketing and access management systems
The impact of contactless technology on event payments systems
Customer relationship and brand engagement and activation

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework Individual Report 50
Coursework Group Report 30
Coursework Group Presentation 20

Alternative Assessment

To be confirmed

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate a comprehensive understanding of wide range of areas in which intelligent technology offers solutions and opportunities to event organisations and can satisfy customer and stakeholder needs. The summative assessment for this module consists of an individual report on the adoption of intelligent technology solutions within the events industry and a group work report that leads on to a presentation in which students demonstrate their abilities to analyse a range of customer and stakeholder needs and ways in which event organisations might make use of intelligent technology to satisfy such needs and thus gain competitive advantages.

The assessment is based on:

• An Individual report of 2000 word on the application and the integration of intelligent technology solution in ticketing and access and payments in a case study scenario. Submitted week 5

• A group report of 2000 words focusing on the event visitor and their interaction with event through technology. This paper will focus on how event organisers can fully utilise cashless payment systems and integrate data capture on spending behaviour into customer relationship marketing and planning for future events. Submitted in week 8

• A group presentation of 15 minutes plus questions on how a brand might engage with an event audience – this presentation should be given from an event organiser’s perspective and be focused on the technical aspects of how such intelligent event solutions need to be planned for and integrated into all aspects of the event organisation. Submitted in week 10 Formative assessment and feedback

Students will receive feedback on their performance during the module in the form of written and verbal feedback in workshops to inform the summative assessments.

Module aims

  • To introduce students to the increasingly wide adoption of technology solutions within the events industry
  • To equip students with a clear understanding of social media marketing and PR, ticketing and access Management, ‘on-site’ payments and the ability to access, manage and analyse data including customer data
  • To enable students to have an understanding of applied technology solutions including marketing, CRM, customer engagement and brand activation

Learning outcomes

Attributes Developed
001 Demonstrate a theoretical and practical understanding of the importance of Social Media and information technology in a wide range of event related applications CK
002 Demonstrate competence, initiative and professionalism in using an industry relevant approach to use of intelligent technology solution within the events sector PT
003 Determine theoretical and practical understanding of the role, importance and implementation of intelligent and innovate technology solutions CK
004 Provide well-reasoned analysis of the needs of event organisations in the commonplace areas of event planning, marketing and operations in which intelligent technology offers solutions to a wide range of problems. KPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Workshop Hours: 33

Independent Study Hours: 117

Methods of Teaching / Learning

The learning and teaching strategy is designed to: embrace problem and research-based learning, supported by the provision of academically excellent and industry relevant lectures and seminars. Such lectures and seminars will include explanations of theory applied to the context of the contemporary events industry and will additionally present industry case studies and opportunities for students to engage in peer to peer learning and group work.

More specifically, this teaching and learning strategy will lead to:
• increase students’ critical understanding of the nature and dynamics of the comtemporay events industry and the increasingly widespread adoption of inteligent technology solutions
• enhance students’ ability to assess the different ways in which such inteligent technology is being used and areas of development
• strenthen students’ ability to reflect on the influences of external drivers for change within the adoption of technology within the events industry
• enhance the competence of students in understanding management and customer needs within the relm of technogy solutions
• increase students’ ability to work in groups and communicate, discuss and present ideas

The learning and teaching methods include:
• 3 hour lecture/workshop per week x 11 weeks covering a range of perspectives designed to provide students a holistic framework of knowledge, including guest lecture sessions. The workshop element of the sessions will be focused on helping student groups to advance their presentations and reports
• supporting materials and directed reading
• formative feedback sessions

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list


Other information


Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Event Management BSc (Hons) 2 Optional A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.