TOURISM AND HOSPITALITY CONSULTANCY - 2021/2

Module code: MAN3129

Module Overview

The module is aimed to give students experience with running a small consultancy project in tourism or hospitality.

Module provider

Hospitality, Tourism & Events Management

Module Leader

WINCHENBACH Anke (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 6

JACs code: N800

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

None

Module content

Indicative content includes:


  • The role of management consultancy

  • Project management

  • Preparing and costing proposals

  • Basic data collection techiques

  • Planning

  • Strategy

  • Delivering recommendations and presenting findings


Assessment pattern

Assessment type Unit of assessment Weighting
Oral exam or presentation GROUP PRESENTATION 30
Coursework GROUP REPORT (6000 WORDS) 70

Alternative Assessment

Reassessment of the group report will be conducted through a piece of extended individual essay (2500 words) that will be aligned with the module aims and outcomes. Reassessment of the group presentation will be conducted through the slides of a PowerPoint presentation (15 slides) that will be aligned with the module aims and outcomes.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate the ability to plan, design and deliver a small tourism or hospitality consultancy project.

Thus, the summative assessment for this module consists of:


  • A written group project (6,000 words) and a linked group presentation that will allow students to demonstrate their ability to collect and analyse information, to formulate evidence based recommendations and to present these to the client.

  • The two assessments are delivered together during Week 11.



Formative assessment and feedback

Groups will be asked to submit an outline plan of the group project (maximum 500 words) as a formative assessment. Feedback will be provided within a week from submission to allow groups to progress with the preparation of the final report (summative assessment). Written feedback will be given on both the group report and group presentation.

Module aims

  • give students the opportunity to undertake a consultancy project in tourism or hospitality.¬†
  • Students will have the opportunity to conduct a small consultancy project for a client from inception until presenting the recommendations to the client.
  • This is a practical module which will build on students' theoretical knowledge about tourism or hospitality planning, policy, strategy and operations.

Learning outcomes

Attributes Developed
001 Understand and implement key stages of a tourism or hospitality consultancy project KCT
002 Critically evaluate the role and significance of tourism or hospitality in a particular context (e.g. destination or organisation) KC
003 Design and conduct basic data collection KCT
004 Suggest reasoned strategies for strategic planning  KCPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Independent Study Hours: 123

Lecture Hours: 15

Tutorial Hours: 12

Methods of Teaching / Learning

The learning and teaching strategy is designed to:


  • Develop students’ ability to plan, design and deliver a small tourism or hospitality consultancy project.



The learning and teaching methods include:


  • lectures to illustrate theories

  • guest lectures

  • supported group work through on-going feedback meetings with the module contributors

  • group presentations

  • lecture notes will be made available in advance of lectures via SurreyLearn.


Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Reading list for TOURISM AND HOSPITALITY CONSULTANCY :

Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Tourism Management BSc (Hons) 1 Optional A weighted aggregate mark of 40% is required to pass the module
International Tourism Management (Dual Degree with SII DUFE) BSc (Hons) 1 Optional A weighted aggregate mark of 40% is required to pass the module
International Tourism Management (SII DUFE) BSc (Hons) 1 Compulsory A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.