HOLLYWOOD AND THE BUSINESS OF FILM - 2021/2
Module code: MFC2044
In light of the Covid-19 pandemic, and in a departure from previous academic years and previously published information, the University has had to change the delivery (and in some cases the content) of its programmes, together with certain University services and facilities for the academic year 2020/21.
These changes include the implementation of a hybrid teaching approach during 2020/21. Detailed information on all changes is available at: https://www.surrey.ac.uk/coronavirus/course-changes. This webpage sets out information relating to general University changes, and will also direct you to consider additional specific information relating to your chosen programme.
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This module looks at film as a business by exploring the contemporary film industry in Hollywood and beyond. How does a film get from being an idea (or pre-existing material such as a book or play) to the cinema? Who gets to decide what films are made and what factors play a part in making such decisions? How does the money from the box office get distributed? How are films marketed and promoted to audiences and what is the function of annual industry events such as the Oscars and the Cannes Film Festival? How does the Hollywood model compare to independent production outside of the US (for example, the British film industry)?
This module will demystify how films actually get made in the contemporary film industry by looking beyond the glitz, glamour and celebrities at the process of film production, distribution, marketing and exhibition.
School of Literature and Languages
HONESS ROE Annabelle (Lit & Langs)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 5
JACs code: P303
Module cap (Maximum number of students): 40
Prerequisites / Co-requisites
Indicative content includes:
- The process of film production, distribution and exhibition
- Film marketing and publicity
- Diversity in the film industry
- Film festivals and awards ceremonies
- Star power and packaging
- Film funding
- The British film industry
- Film reviews
|Assessment type||Unit of assessment||Weighting|
|Oral exam or presentation||PRESENTATION||35|
Individual presentation/ oral exam (in place of group presentation)
The assessment strategy is designed to provide students with the opportunity to demonstrate their understanding of how a film gets from idea to marketplace and the various factors that might influence its success. Students will put together a project proposal for an assigned film genre and budget that they will present verbally and in writing.
Thus, the summative assessment for this module consists of:
- Presentation: group film production strategy (weeks 10/11)
- 2000-2500 word write-up of the production strategy (end of semester)
Formative assessment and feedback
- Informal weekly feedback during discussions on interpretation and analysis of readings and lecture content
- Weekly informal discussion and feedback around developing students’ individual project pitches/ proposals.
- Group strategy outline [formative assessment for presentations and report] submitted in 2nd half of the semester
- Individual/group tutorials (upon request) at any point during semester
- Develop student's abilities in writing and talking about film
- Consider film as a commercial commodity that is made and sold
- Identify the stages that take a film from idea to marketplace (production, distribution, exhibition, marketing)
- Investigate the industrial practices and sub-systems the underpin the film industry, such as star power, film awards and ceremonies, film classification and censorship, diversity in the industry and film reviews
- Offer an opportunity to undertake alternative forms of writing and talking about film, including film reviews, project proposal documents and pitches
|001||Describe the process of how a film gets from idea to screen||KCPT|
|002||Interpret the function of various industrial practices and activities within the context of the film industry||KCPT|
|003||Identify the various factors that contribute to a film's success and position within the national and international marketplace||KCPT|
|004||Identify the key industry organisations, institutions and individuals and analyse their role within the broader industry||KCPT|
|005||Express their understanding and analysis verbally and in writing||KCPT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Overall student workload
Independent Study Hours: 128
Tutorial Hours: 22
Methods of Teaching / Learning
The learning and teaching strategy is designed to develop an understanding of how the film industry works.. Weekly sessions will help students break down the different elements and stages involved in putting together a proposed feature length film project.
The learning and teaching methods include:
- 2 hrs per week of seminars, lectures and discussions (11 weeks)
- Weekly readings
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Upon accessing the reading list, please search for the module using the module code: MFC2044
This module has a capped number and may not be available to ERASMUS and other international exchange students. Please check with the International Engagement Office email: email@example.com
Programmes this module appears in
|English Literature BA (Hons)||2||Optional||A weighted aggregate mark of 40% is required to pass the module|
|English Literature with Creative Writing BA (Hons)||2||Optional||A weighted aggregate mark of 40% is required to pass the module|
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.