TECHNOLOGY, MEDIA AND DATA - 2022/3

Module Overview

Information communication technology (ICT) and media is regarded as key for the development of tourism enterprises, destinations and the tourism, events and hospitality sector in general. Being aware of available technologies, understanding basic principles and having knowledge about how to use technology, media and data for marketing purposes and in general are important for tourism enterprises in order to be able to compete in an increasingly competitive and transparent environment.  As such, awareness about ICT, new technology and media as well as the ability to judge the quality of interfaces are vital to succeed in the social and economic business environment in tourism, hospitality and events. 

This module provides students with an understanding of the importance and the application of technology in tourism, hospitality and events. It involves a critical reflection on contemporary strategies, concepts and ideas that currently shape tourism, hospitality and events practices. The module also deals with factors that facilitate, or on the contrary, inhibit the adoption of ICT in tourism, hospitality and events. In addition, the module deals with the importance of consumers’ perception of the design of technological interfaces for business success and covers how to critically examine user interfaces and how to make sense of user-based interface evaluation data.

As ICT and media is not unique to the ‘for-profit’ sector, non-profit organisations as well as policy and governmental actions play a crucial role, making the course relevant to all students regardless of their career aspirations. 

Module provider

Hospitality & Tourism Management

Module Leader

KIM Yoo Ri (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites

None

Module content

Indicative content includes:

• The role, nature, and importance of ICT and media in hospitality, tourism, transport, and events


• The roles of data and business insights


• Technological innovation and business adoption of ICT and media


• Consumer adoption, experiences, and evaluation of ICT and media


• Management information systems


• Different kinds of decision support systems and user interfaces


• Emerging technologies in travel, tourism, hospitality, and events: virtual reality, artificial intelligence, etc.

Assessment pattern

Alternative Assessment

Alternative assessment for poster presentation: Individual Report (Max: 2500 words).    

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate that they gradually build up their knowledge and understanding about developments in the market due to opportunities technology and media provides and to become aware of the broad range of existing examples. The module is designed to allow students to evidence their achievement of the learning outcomes. The assessment comprises a “Poster presentation” in which students will present data analyses and business insights and a "Multiple-choice exam" to evaluate students' understanding of the subjects learnt in the module.

The first assessment component is a poster presentation, which requires students to present relevant empirical insights gained in the course of the project. The poster presentation will not only assess knowledge of the subject area, but also creativity and presentation skills. As part of the second assessment component (“Multiple-choice exam”) students need to answer questions to make sure basic knowledge about the topic have been learnt.

Thus, the summative assessment for this module consists of:

• The poster presentation requires that students put together a poster and present it. On top of it, students may use other media to add value to their presentation


• A 1-hour multiple-choice exam, which requires students to learn and understand basic knowledge about the topic of technology and media

• During the first seminar, the assignments and the feedback process is explained


• Feedback is also provided during and after in-class discussions


• As the seminars are built around topic-specific group exercises, students do not only benefit from lecture’s feedback but also receive peer evaluations


• A pre-assignment feedback session is an integral part of this module. During this session, students work in groups on a task which reflects the requirements of the assignments and receive feedback on their work


• Further, as part of the formative feedback, students are provided with good and bad practice examples. Also, key components of good posters and less good posters will be discussed in groups


• Once marking is completed, students are provided with feedback which contains detailed generic feedback as well as a breakdown of marks. This enables students to assess their own performance compared to their peer students

Module aims

• develop a critical appreciation of the nature, role and importance of information communication technology (ICT) and media in hospitality and tourism, drawing on a variety of perspectives
  
• critically discuss the facilitators of and inhibitors with regards to technology adoption
• critically evaluate ICT user interfaces
• critically investigate contemporary strategies, concepts, and ideas related to ICT, media, and data in hospitality, tourism, and events
• critically evaluate the influences of specific technologies on both the demand and supply side of hospitality, tourism, and events
• develop an ability to transform data into business insights

Learning outcomes

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

• increase students’ critical understanding of the nature and dynamics of ICT and media in tourism, hospitality, and events


• enhance students’ ability to assess the impact of ICT on the demand and supply side of tourism, hospitality, and events


• increase students’ ability to critically reflect on the implications of new technology and media 


• understand the importance of users perception regarding interfaces


• learn how to evaluate user interfaces


• enhance the competence of students in communicating and discussing ideas


• increase students’ ability to work independently and in groups  

• theoretical lectures with supporting materials from a range of perspectives within technology and media in tourism, hospitality and events to provide students with a holistic framework of knowledge


• in-class exercises, practical examples and topical case studies to critically discuss and apply theoretical knowledge to the real world


• critical discussions about the relevance of theory for interface design and interface evaluation respectively


• project in which students first contribute to the evaluation of a selected technological interface, the following poster presentation will provide students with the opportunity to present findings from the project and to discuss these in appropriate forums


• supporting guest lecture session


• data analysis coaching session


• formative feedback sessions 

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN2130

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2022/3 academic year.