SERVICE DESIGN AND MANAGEMENT - 2022/3
Module code: MAN2158
In light of the Covid-19 pandemic the University has revised its courses to incorporate the ‘Hybrid Learning Experience’ in a departure from previous academic years and previously published information. The University has changed the delivery (and in some cases the content) of its programmes. Further information on the general principles of hybrid learning can be found at: Hybrid learning experience | University of Surrey.
We have updated key module information regarding the pattern of assessment and overall student workload to inform student module choices. We are currently working on bringing remaining published information up to date to reflect current practice in time for the start of the academic year 2021/22.
This means that some information within the programme and module catalogue will be subject to change. Current students are invited to contact their Programme Leader or Academic Hive with any questions relating to the information available.
To provide students with an overview of processes involved in service design and the tools and techniques used in the ongoing management of service in the Hospitality industry.
Hospitality, Tourism & Events Management
ASHTON Mark (Hosp & Tour)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 5
Module cap (Maximum number of students): N/A
Overall student workload
Workshop Hours: 22
Independent Learning Hours: 117
Lecture Hours: 11
Prerequisites / Co-requisites
Introduction to service operations management and it’s challenges
The service concept
Designing the customer experience
Designing Service processes
Technology in service process design
Measuring, controlling and managing service
Managing Service people
Managing Service Resources: Capacity Management/Queueing
Driving Continuous Improvement
Building World Class Service Organisations
|Assessment type||Unit of assessment||Weighting|
|Coursework||Group Technical Mapping Exercise (No Word Count)||30|
|Coursework||Individual Report (2000 words)||70|
Group Technical Mapping Exercise: Repeat the same exercise for a different service operation which is already mapped
The summative assessment methods include:
Group Technical Mapping Exercise
Mapping the current service processes of a hospitality operation (30%)
Using the service process map you created in the group assignment, analyse the strengths and weaknesses of the existing processes, suggest improvements and remap the process using these and also detailing the management processes of the new systems and the KPIs you would use to measure effectiveness. (70%)
Alternative Assessment Instrument
Where students fail the group report this will be replaced with the following individual assignment for August resits
Repeat the same exercise for a different service operation which is already mapped
Students will only be allowed to resit components of assessment that they have previously failed.
Formative assessment and feedback
Each week students participate in group based workshops. At these sessions, each group will receive feedback on the performance of their group and areas for improvement.
- • The aim of this module is to provide students with a series of tools and techniques through which they will be able to understand the range of service processes that occur in hospitality and service sector enterprises and find ways to initially design, and later redesign/improve/refine and manage them
|001||Discuss the factors that influence the provision of service in a range of hospitality and service sector operations||K|
|002||Design and measure service operations and discuss critically their success||C|
|003||Prepare process diagrams to enable the refinement and ongoing management of service delivery||P|
|004||Discuss critically the ways in which the design of service processes affects service employees and customers and how to manage these||C|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Methods of Teaching / Learning
Theoretical lecture each week and a more practical/design led workshop to follow
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Upon accessing the reading list, please search for the module using the module code: MAN2158
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2022/3 academic year.