Module code: MAN3090

Module Overview

The module provides students with a theoretical and practical understanding of how business strategy can be formulated in the light of environmental and internal conditions with a particular emphasis on the international context of strategy making. The module equips students with a framework for understanding international business strategy as an interdisciplinary activity within the context of international and competitive markets, leading to corporate decision-making.

Module provider

Surrey Business School

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 6

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 117

Lecture Hours: 22

Tutorial Hours: 11

Module Availability

Semester 1

Prerequisites / Co-requisites


Module content

Indicative content includes:

  • Concepts of Strategy

  • Processes of Strategy

  • Strategy and the External Environment

  • Organisational Perspective on Strategy

  • The Resource Based View of Strategy

  • Strategic Decision Making and Strategic Choice

  • Strategy and Leadership

Assessment pattern

Assessment type Unit of assessment Weighting

Alternative Assessment


Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate an understanding of international strategy and its strategizing.  


Thus, the summative assessment (the one that you would receive a mark) for this module consists of:

  • An individual assignment (1000 words).

Formative assessment and feedback

This module adopts an enquiry-based approach to feedback where the emphasis is on providing resources to students which allow them to identify their own strengths and weaknesses in order to develop learning strategies which will allow them to improve their performance

  • Prior to the assignment, lecture time will be spent discussing the assignment and feedback process;

  • A detailed marking scheme which provides guidance on how marks will be awarded for each element of assessment. This marking scheme has benefits for both staff and students. For staff, it allows for consistency of marking between markers and for rapid and rigorous marking. For students, it makes it absolutely clear what is expected of them. Students will receive a mark for each element of the assignment which they can refer to the marking scheme for detailed individual feedback;

  • Generic feedback which explains what students did well and did less well overall. This will take two forms. In the first lecture after submission, time will be spent explaining the key learning issues from the assignment and, once marking is completed, students will receive detailed generic feedback via SurreyLearn including a statistical breakdown of marks so that they can place their own performance into that of their cohort;

Generic feedback will also be provided for work undertaken in the seminars.

There will be a revision lecture in the end of the term to help students on examination preparation. 

Module aims

  • Enable students to understand theoretical approaches to the formulation, selection, implementation, and control of an international business strategy
  • Enable students to develop understanding of how to apply theoretical concepts of international business strategy to real business contexts;
  • Enable students to critically understand the methods, difficulties and limitations of formulating, implementing and controlling an international business strategy;
  • Enable students to appreciate the importance and contribution of business strategy to organisational success.

Learning outcomes

Attributes Developed
001 To identify and classify different business practices of strategy formulation, implementation and control into relevant theoretical frameworks KC
002 Apply the relevant theoretical frameworks of strategy formulation, implementation and control in real business contexts KC
003 Analyse the strategy of any given corporation drawing on sources of publicly available information KCT
004 Develop an understanding of a range of business problems that a corporation in any given industry may face ; KC
005 Exercise judgement over a range of strategic solutions available in order to overcome such problems PT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

The teaching and learning strategy is designed to give students the opportunity to gain knowledge and understanding of the relevant theory and business practices and problems which are pertinent to the topics of strategy formulation, implementation and control.

The teaching and learning methods are based around the delivery of lectures and seminars. Whist the lectures are mainly designed to illustrate and explain theoretical concepts and models of business strategy, the seminars illuminate the theoretical concepts and models by reference to and explanation of a range of specific case studies. Seminars are, therefore, designed to develop a practical view of business strategy. The lecture precedes the seminar. Prior to attending the seminar, students are required to undertake the essential reading of the theory and relevant case study assigned in the relevant lecture which precedes the seminar.

The learning and teaching methods include:

  • Formal lectures

  • Interactive lectures

  • Seminars

  • On-line discussions

  • Enquiring Based Learning

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: MAN3090

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2022/3 academic year.