ENTREPRENEURSHIP IN THE HOSPITALITY, TOURISM AND EVENTS INDUSTRY - 2022/3

Module Overview

This module aims to provide a broad picture of what is meant by entrepreneurship, what the traits and nature of entrepreneurs are, how is the entrepreneurship journey, how entrepreneurs handle risk and how they learn. It also aims to highlight how entrepreneurship can differ across locations, purposes, and socio-demographic characteristics of the entrepreneur. Such systematic and comprehensive overview of entrepreneurship can add breadth and depth to the knowledge and intellectual skill progression of the students, and ultimate career development on graduation.

Module provider

Hospitality & Tourism Management

Module Leader

RODRIGUEZ Isabel (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 6

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites

None

Module content

Weeks 1-6 will review the foundational concepts of entrepreneurship and the entrepreneurial process, including the mindset and values of entrepreneurs, and their creative product design, how they perceive and manage risks along the entrepreneurial process, how they constantly learn particularly from their own mistakes, and how they raise finance for their entrepreneurial projects.  

Weeks 7 to 11 will consider entrepreneurship in specific settings and contexts that may differ from the typical approach to study entrepreneurship as a white male starting a small business in a developed country. Intrapreneurship considers how entrepreneurial principles can be applied within a corporate environment. We then study how social entrepreneurship allows us to apply entrepreneurial principles to social causes. We consider how women face different barriers to become entrepreneurs to men. We study how entrepreneurship is often essential in developing countries. Finally, we study how migrants bring in new creative skills to the places they move to and how this allows them to be entrepreneurial, but also the constraints they face.  

Assessment pattern

Alternative Assessment

Alternative Assessment Students requiring an alternative assessment will be allocated an individual PowerPoint presentation on a specific topic (40%).

Assessment Strategy

Assessment Strategy:

To achieve outlined learning outcomes this class is assessed 40% by means of group work and 60% by means of an individual essay.

1. GROUP MULTIMEDIA PITCH. In groups, students should prepare an electronic media presentation to identify, build and communicate a new project idea/business model. The presentation, in the form of a video, will be accompanied of a written report or action plan reflecting/expanding on the key points introduced in the presentation. More specifically, groups should put in practice their entrepreneurial mindsets, identify a new project/business idea that it is worth pursuing, discuss about the uncertainties and risks involved, identify potential customers and communicate or sell the idea/new product/business. Both multimedia outputs are due on the first week of April. The video pitch outlining the idea should last between 3-5 minutes and the report should be 2000 words (+/-10% acceptable).


2. INDIVIDUAL ESSAY – is used to evaluate the students’ overall understanding of the topics covered. Students must explain how the key features of being an entrepreneur may be the same or differ in one specific context of your choice: intrapreneurs, social entrepreneurs, migrant entrepreneurs, entrepreneurs in developing countries, or female entrepreneurs. An essay is to be submitted early May with 2500 words (+/-10% acceptable).

Module aims

• Evaluate and apply, within the hospitality and tourism context, appropriate theories and concepts of entrepreneurship and enterprise development;
• Provide a broad picture of what is meant by entrepreneurship within the hospitality and tourism context, what the traits and nature of entrepreneurs are, how is the entrepreneurship journey, how entrepreneurs handle risk and how they learn.
• Critically assess how entrepreneurship can differ across locations, purposes, and socio-demographic characteristics of the entrepreneur.
• Provide a systematic and comprehensive overview of entrepreneurship to add breadth and depth to the knowledge and intellectual skill progression, and ultimate career development on graduation.

Learning outcomes

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

• Encourage students to think critically about entrepreneurship, the context where they operate and consequent management strategies undertaken.


• The overall teaching and learning strategy is designed to foster the active and reflective engagement of students in the learning process.


• The module takes a flexible approach to teaching and learning. Each week lectures are delivered face-to-face, online, with videos accessible via SurreyLearn or during field trip visits. Lectures are designed to illustrate and explain key theoretical concepts and debates in the field of entrepreneurship. In order to consolidate learning, lectures are followed by guided-learning activities that provide further examples of the main themes of the week and require students to apply key concepts.


• Each topic discussed in lectures will be backed up by concrete business examples through the case studies, short videos, documentaries and when possible, interviews with real-life entrepreneurs coming as guest lecturers. We have planned to conduct several interviews with entrepreneurs through out the semester where students will be encouraged to ask questions to the entrepreneur about their experiences in relation to the topic of the week.


• The role of feedback in the learning process (formative feedback) is to inform the student of where and how their learning and performance can be improved.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN3151

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2022/3 academic year.