Module code: MAN2132

Module Overview

This module asks students to look at emerging digital strategies for the design and delivery of products and services in the entrepreneurial domain. Students will be asked to create a product / service around which they will then establish a digital campaign, website landing page and consider social media integration.  

The module will begin with the entrepreneurial eco-system, provide an overview of opportunity recognition theory and practice, introduce the Entrepreneurs’ Toolbox and suggest a range of tools, creation of a digital campaign, practical ‘hands-on’ experience of building a website, promotion on a budget, support for entrepreneurs, the creation of a pitch-deck, analytics and their importance. managing their online presence and brand design.

Module provider

Surrey Business School

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 117

Lecture Hours: 22

Tutorial Hours: 11

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

  • Entrepreneurial eco-system – trends and drivers.

  • Opportunity recognition - theory and practice

  • The entrepreneur’s toolbox - Tool 1 - the Problem Statement Canvas; Tool 2 - the SCAMPER model

  • Creating a digital campaign

  • Website building using available platform

  • Promotion on a budget – the concept of entrepreneurial bootstrapping

  • Support for entrepreneurs – incubators, accelerators, funding strategies, legal structures and IP.

  • Creation of impactful pitch decks

  • The importance of analytics and their impact

  • Impression management strategies

  • Brand position

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework INDIVIDUAL VIDEO (5 MINS) 100

Alternative Assessment


Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their learning and meeting of the modules’ learning outcomes.


Formative assessment and feedback

Class time will be spent discussing the assignment and feedback process, where appropriate. Students will receive feedback during the module such as verbal feedback from the lecturer[s] on inputs to class discussions and debates.


In addition to class-based sessions, students will be encouraged to learn as guided by the Module leader via the material in the SurreyLearn space. Students will be expected to actively participate in class and draw upon their own experiences, reflections, and reading/preparation where appropriate. In order to gain high marks in this assessment students will have to read and engage widely with the material on SurreyLearn and beyond lecture notes. 

Summative assessment

There is one piece of summative assessment, the individual video which is five minutes in duration and is 100% weighted. If any student fails the module, i.e., receives a mark below 40%, they will repeat the same assessment taking account of the feedback.

Thus, the summative assessment for this module consists of:


  • A five-minute video, 100% weighted.


Marks will be returned to students within 3 weeks of submission. After the assessment, students will receive generic feedback which explains what students did well and did less well overall.

Module aims

  • Explore concepts and tools that support opportunity recognition and creation
  • Develop practical skills to create and present a Digital Campaign for a new product or service
  • Recognise funding options and support available to entrepreneurs
  • Develop skills to pitch with confidence.
  • Develop skills to pitch with confidence.

Learning outcomes

Attributes Developed
001 Select and apply a range of tools to identify and assess opportunities for a new product/service which create value and solve customer problems CP
002 Create an integrated digital campaign for a new product/service KCPT
003 Design a website landing page and consider social media integration. KCPT
004 Identify potential funding options and consider social media channels KPT
005 Prepare and deliver a pitch to showcase a digital campaign KPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

 The learning and teaching methods include:

  • Live learning and On-demand learning..

  • Cases and practical examples

  • Multimedia resources e.g. audio podcasts and videos (used both in class and as part of guided study/class preparation)

  • SurreyLearn space (used to support learning and teaching and communication with students)

  • Support materials

  • Reading and class preparation via on-demand content

In addition, students will be given formative feedback on an ongoing format. Summative feedback will be provided as discussed in the module brief. 

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Upon accessing the reading list, please search for the module using the module code: MAN2132

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.