ENTREPRENEURSHIP IN THE DIGITAL DOMAIN - 2023/4
Module code: MAN2132
This module asks students to look at emerging digital strategies for the design and delivery of products and services in the entrepreneurial domain. Students will be asked to create a product / service around which they will then establish a digital campaign, website landing page and consider social media integration.
The module will begin with the entrepreneurial eco-system, provide an overview of opportunity recognition theory and practice, introduce the Entrepreneurs’ Toolbox and suggest a range of tools, creation of a digital campaign, practical ‘hands-on’ experience of building a website, promotion on a budget, support for entrepreneurs, the creation of a pitch-deck, analytics and their importance. managing their online presence and brand design.
Surrey Business School
GUMETA CHAVEZ Humberto (SII DUFE)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 5
JACs code: I161
Module cap (Maximum number of students): N/A
Overall student workload
Independent Learning Hours: 117
Lecture Hours: 22
Seminar Hours: 11
Prerequisites / Co-requisites
- Entrepreneurial eco-system – trends and drivers.
- Opportunity recognition - theory and practice
- The entrepreneur’s toolbox - Tool 1 - the Problem Statement Canvas; Tool 2 - the SCAMPER model
- Creating a digital campaign
- Website building using available platform
- Promotion on a budget – the concept of entrepreneurial bootstrapping
- Support for entrepreneurs – incubators, accelerators, funding strategies, legal structures and IP.
- Creation of impactful pitch decks
- The importance of analytics and their impact
- Impression management strategies
- Brand position
|Assessment type||Unit of assessment||Weighting|
|Coursework||INDIVIDUAL VIDEO (5 MINS)||100|
The assessment strategy is designed to provide students with the opportunity to demonstrate their learning and meeting of the modules’ learning outcomes.
Formative assessment and feedback
Class time will be spent discussing the assignment and feedback process, where appropriate. Students will receive feedback during the module such as verbal feedback from the lecturer[s] on inputs to class discussions and debates.
In addition to class-based sessions, students will be encouraged to learn as guided by the Module leader via the material in the SurreyLearn space. Students will be expected to actively participate in class and draw upon their own experiences, reflections, and reading/preparation where appropriate. In order to gain high marks in this assessment students will have to read and engage widely with the material on SurreyLearn and beyond lecture notes.
There is one piece of summative assessment, the individual video which is five minutes in duration and is 100% weighted. If any student fails the module, i.e., receives a mark below 40%, they will repeat the same assessment taking account of the feedback.
Thus, the summative assessment for this module consists of:
- A five-minute video, 100% weighted.
Marks will be returned to students within 3 weeks of submission. After the assessment, students will receive generic feedback which explains what students did well and did less well overall.
- Explore concepts and tools that support opportunity recognition and creation
- Develop practical skills to create and present a Digital Campaign for a new product or service
- Recognise funding options and support available to entrepreneurs
- Develop skills to pitch with confidence.
- Develop skills to pitch with confidence.
|001||Select and apply a range of tools to identify and assess opportunities for a new product/service which create value and solve customer problems||CP|
|002||Create an integrated digital campaign for a new product/service||KCPT|
|003||Design a website landing page and consider social media integration.||KCPT|
|004||Identify potential funding options and consider social media channels||KPT|
|005||Prepare and deliver a pitch to showcase a digital campaign||KPT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Methods of Teaching / Learning
The learning and teaching methods include:
- Live learning and On-demand learning..
- Cases and practical examples
- Multimedia resources e.g. audio podcasts and videos (used both in class and as part of guided study/class preparation)
- SurreyLearn space (used to support learning and teaching and communication with students)
- Support materials
- Reading and class preparation via on-demand content
In addition, students will be given formative feedback on an ongoing format. Summative feedback will be provided as discussed in the module brief.
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Upon accessing the reading list, please search for the module using the module code: MAN2132
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.