Surrey University Stag


Module code: MAN3110

Module Overview

This module analyses emerging markets’ commercial realities within the context of a global economy. It looks at specific cases and focuses on the opportunities and challenges that multinationals face when doing business and investing in emerging markets, and provides students with the necessary analytical skills to assess emerging markets for potential entry. Furthermore, it deals with the features and strategies of emerging market multinationals and their entry strategies into both developed economies and other emerging markets.

Module provider

Surrey Business School

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 6

JACs code: L111

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 117

Lecture Hours: 11

Seminar Hours: 22

Module Availability

Semester 1

Prerequisites / Co-requisites


Module content

Indicative content includes:

What are emerging markets?

The internationalization of emerging market multinationals

The determinants of the attractiveness of emerging markets

Risks in emerging markets

Multinationals from developed economies operating in emerging markets

Targeting emerging market clients

Overview & evaluation of specific emerging markets

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework Group Report (2,500 words) 40
Examination Online Online Open-Book Exam within 4H Period 60

Alternative Assessment

Individual case analysis (2,500 words) to be assessed according to the same criteria of the group analysis mentioned.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate: 

  • an understanding of the processes and strategies of internationalisation into and out from emerging markets;

  • an understanding of the theoretical approaches to analysing emerging markets;

  • the ability to apply the theoretical framework to a real business context in an emerging market;

  • the ability to identify and critically evaluate strategic issues and dilemmas that managers face in their internationalisation efforts into and out of emerging markets;

  • the ability to apply the theory in a critical and constructive way in order to solve strategic issues and/or balance strategic dilemmas posed by emerging markets

  • their capability to identify, synthesise, structure and critically evaluate information regarding the selected case and to communicate ideas effectively in writing

Thus, the summative assessment for this module consists of:

  • Coursework: group written report consisting of a case analysis related to a specific emerging multinational enterprise. Group size = 3 or 4.Maximum 2,500 words.

  • Final exam (60%)

Formative assessment and feedback

  • Prior to the assignment, lecture time will be spent discussing the assignment and feedback process;

  • Students will be encouraged to discuss their ideas regarding the coursework in a meeting with the module leader/contributor;

  • Feedback will be provided in print within three weeks of submission of the assignment. It will identify strengths and areas for improvement. It will offer guidance on what students can do to improve in the future in the light of links to clear assessment criteria;

  • The students will also have the opportunity to discuss comments on assessments after they have received feedback.

Module aims

  • Develop awareness of the increasing importance of emerging markets to the global economy and explore the potential opportunities for and challenges to implementing successful strategies.
  • Develop collaboration, research, critical evaluation, and synthesis skills both individually and as part of a team thus emulating how businesses work in teams in the real world to make decisions.
  • Explore the different ways in which multinationals from emerging markets expand into developed economies as well as other emerging markets and how this is driving new theoretical thinking.

Learning outcomes

Attributes Developed
003 Analyse and evaluate the internationalisation strategies of multinationals from emerging markets. KCP
005 Critically evaluate a real-world internationalisation process as part of a team and make recommendations for future strategy decisions KCPT
004 Critically evaluate the validity of the main international business theories that apply to the internationalisation of multinationals from emerging markets KC
001 Compare and contrast the characteristics and attractiveness of different emerging markets KCP
002 Identify and critically evaluate the opportunities and challenges of operating in emerging markets KCP

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

  • introduce alternative theoretical approaches to the process of internationalising into and out of emerging markets,

  • critically understand and evaluate the strategic issues and dilemmas that concern the development of firms in emerging markets,

  • exercise judgement over a range of strategic solutions available in the formulation of internationalising strategies.

Students are expected to undertake regular reading of the topics discussed during each session.

The learning and teaching methods include:

  • Each session consists of two parts.

  • Part 1 consists of an interactive lecture aimed at providing students with the knowledge of relevant theories. The lecture also includes class discussion.

  • Part 2 is a practical and interactive seminar. Students will be encouraged to put their knowledge to practice by analysing cases that provide analysis and evaluation of the realities of operating in emerging markets.

The teaching and learning methods will be supported by Surreylearn, where lecture materials and other relevant information on the module will be made available on a weekly basis.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: MAN3110

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.