Surrey University Stag

STRATEGIC ANALYSIS OF HOSPITALITY COMPANIES - 2023/4

Module code: MAN3113

Module Overview

The module is intended to provide an opportunity to review current trends and strategic issues in the international hospitality industry.  The content of the module will therefore review several case studies from the hospitality industry delivered by industry experts and lectures/tutors.  

Module provider

Hospitality, Tourism & Events Management

Module Leader

RAMAKRISHNAN Sumeetra (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 6

JACs code: N210

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 106

Lecture Hours: 11

Seminar Hours: 11

Guided Learning: 11

Captured Content: 11

Module Availability

Semester 2

Prerequisites / Co-requisites

None.

Module content

Indicative content includes:


  • The content of the module is driven solely by the two assessment tasks.

  • Mission and Purpose Strategic Options- Managing and Monitoring

  • External and Internal Environment

  • Organisational Culture

  • Strategic evaluation and resourcing 


Assessment pattern

Assessment type Unit of assessment Weighting
Oral exam or presentation Group Presentation (pre-recorded) and Group Reflection 40
Coursework Individual Essay Assignment 60

Alternative Assessment

Group presentation to be revised to an individual presentation  

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate: 


  • ability to relate the theories of strategy to practice in international hotel companies 

  • ability to critically analyse and evaluate the theories and disciplines that underpin strategy in international hotel companies. 



 

There are two summative assessment tasks for this module. 


  1. Individual Essay Assignment (60%)- You are required to choose 1 out of 6 topics looked at in the first 6 weeks and write an essay of up to 1500 words each.  

  2. Group Presentation (pre-recorded) and Group Reflection [40%]- Undertake a strategic evaluation of the performance of an international hotel company and provide an assessment of its future prospects. A 1000 word group reflection on the process- how was the assessment carried out, key positives and challenges and how they were handled by the group, and what were the key learnings from the process.   



  


  • Formative Assessment

    Feedback on student performance during the module includes:
    Use of review questions and case studies 

  • Review of mini-presentations on the group assignment 

  • Verbal feedback in workshops 

  • Scheduled series of exam preparation clinics prior to the end of semester. 



 

Module aims

  • To provide students with a range of perspectives for reviewing the strategic decisions taken by hospitality companies.
  • To highlight how the nature of the industry means that the industry is largely driven and influenced by the actions of global and large companies.
  • To consolidate student's knowledge and understanding of business strategy and, in particular, to apply this to hospitality companies.
  • To enable students to apply theoretical frameworks to companies operating in different sectors of the hospitality industry.
  • To consider the implications of a critical evaluation of a company's strategies and how this determines the attractiveness of the company to investment

Learning outcomes

Attributes Developed
001 Appraise the strategic performance of hospitality companies. KCPT
002 Evaluate trends in the environment in which hospitality companies operate, both locally and globally. KCPT
003 Comparatively assess a strategic group of hospitality companies and evaluate their ability to respond to trends in the local and global environment. KCPT
004 Comparatively assess a group of a hospitality companies and evaluate their business performance and potential KCPT
005 Apply strategy models and theories to case studies KCPT
006 Apply guest lectures' content to the theory and via versa  KCPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning


  • Independent Learning Hours: 106 

  • Seminar Hours: 11 

  • Lectures: 11 

  • Guided Learning: 11 

  • Captured Content: 11 



 

The teaching and learning strategy is designed to encourage students to think critically about the strategic management of international hotel companies. The principal teaching and learning method include weekly lectures,  seminars and independent plus guided learning. These workshops will generally comprise:

 

Online and classroom based lectures delivered by the module tutors designed to develop an understanding of the underpinning theory. 

A series of student activities and discussions working in groups to explore and apply the lecture materials. 

 

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. 

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN3113

Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Hospitality and Tourism Management BSc (Hons) 2 Compulsory A weighted aggregate mark of 40% is required to pass the module
International Hospitality Management BSc (Hons) 2 Compulsory A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.