INTERNATIONAL TOURISM MANAGEMENT - 2023/4

Module Overview

This module provides students with an insight into this dynamic and fast-growing industry and its ecosystem. The module examines the influence of business environment, investigates roles of each stakeholder in the tourism value chain system, analyses characteristics of each sector/business and explores the function of management within the tourism industry. The module highlights the impacts of the tourism industry on the physical environment, society and economy using real world case studies.  

Module provider

Surrey Hospitality & Tourism Management

Module Leader

LI Gang (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

None

Module content

 

The International Tourism Management module covers:  

• 
  approaches to understand the multidisciplinary nature of the tourism industry 
  


• 
  the industry ecosystem including the contextual and business environment 
  


• 
  roles of stakeholders on the industry 
  


• 
  the value chain of the tourism industry 
  


• 
  characteristics of each tourism sector 
  


• 
  tourism destination management and marketing 
  


• 
  the post-disaster destination management 
  


• 
  the impacts of tourism on the physical environment, economy and society
  

Assessment pattern

Alternative Assessment

Not applicable

Assessment Strategy

The assessment strategy is designed to enable students to demonstrate the learning outcomes and their breadth and depth of understanding of concepts of tourism management and application of the theoretical and conceptual knowledge to problems and issues in the tourism management context.

The assessment strategy consists of formative and summative assessments. 

Thus the Summative assessment is:

• Individual essay - Students are required to write an 3,000-word essay chosen from current issues related to different perspectives international tourism management. After receiving feedback from their formative assessment, students will develop their essay which is their final assignment based on given feedback

Formative assessment and feedback:  

Formative assessment is a critical aspect of the module, designed to guide students to successfully complete the assessment 

Students are required to submit an introduction which sets off contextual background of their chosen topic and an outline of their essays to receive formative feedback from module teaching team. Feedback will be provided to individual student in written format in SL. Students are invited to attend an assignment clinic session to ask for further feedback and discuss how to improve their essay with module teaching team. A formative assessment in this module is designed to support students to build their knowledge, skills and confidence through on-going feedback and engagement and so produce high quality essays.  

 

Module aims

• Provide students with an insight into the dynamic and diverse characteristics of the tourism industry;
• Critically analyse the influence of contextual and business environment and roles of each stakeholders in the international tourism value chain system;
• Critically analyse the characteristics and structures of each sector/ business of the tourism industry;
• Critically discuss key functions of management within the tourism industry
• Critically evaluate the impacts of the tourism industry on destinations' physical environment, society and economy

Learning outcomes

Methods of Teaching / Learning

 

The learning and teaching strategy is designed to provide a framework for students to explore the existing knowledge about key aspects of the international tourism management and to enable students to critically analyse and synthesise issues and problems which are related to the management of international tourism and produce sound recommendations. 

 The principal teaching and learning method is a workshops.

These workshops will generally comprise: 

• 
  Lectures delivered by the module tutors designed to develop an understanding of the underpinning concepts and theories. 
  


• 
  A series of student activities including discussions, working in groups to explore and apply the lecture materials.  
  

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM315

Other information

This module adopts the university curriculum framework which aims to develop learners with strong capabilities in Employability, Digital Capabilities, Global and Cultural Capabilities, Sustainability and Resourcefulness and Resilience. This module contributes to the development of the following capabilities: 

Digital Capabilities: The Virtual Learning Environment (VLE), SurreyLearn, is an essential part of this module. Students will use the virtual learning environment (VLE),SurreyLearn, video conferencing platforms such as Zoom and Microsoft Teams, and data analytics software to facilitate learning. These include accessing teaching and learning materials and engaging with their instructors and peers

Global and Cultural Capabilities: The module revolves around the development and management of visitor attraction from a global perspective. Students develop an understanding of influence of global, cultural difference and diversity on international tourism management. As a class is a mix of students who are from different countries and have diverse cultural background, class discussions and seminars will reinforce students’ global and cultural capabilities.   

Sustainability: This module motivates students to critically evaluate the impacts of the tourism industry on society, environment and economy through a case study analysis and class discussion. Following debates and discussions on a case, students will be urged to provide recommendation for minimizing negative impacts based on their prior/ existing knowledge of sustainable tourism management and sustainable development.  

Resourcefulness and Resilience: The assessment strategy which comprises two stages; formative assessment (ongoing from week7, 9 and 11) and summative assessment in Week 12. Through this strategy, this module empowers students to build self-evaluation into assessment process and create space for students to reflect on own performance whilst reviewing feedback. Also, students are motivated to make informed decisions from a range of options as to which aspect of their work they would like to request feedback. Also, the critical nature of the in-class discussion will help foster openness by encouraging students to understand and discuss contrasting perspectives.

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.