DIGITAL PLATFORMS AND BUSINESS MODEL STRATEGIES - 2023/4
Module code: MANM352
Module Overview
In this module you will learn to formulate and implement business strategy in hi-tech industries featuring platforms and related ecosystems. Such hi-tech industries present specific challenges and opportunities to managers and strategists across a range of sectors. The module should be of particular interest to participants interested in managing a business in hi-tech, or a business in which technology matters, and to those interested in consulting or venture capital.
Module provider
Surrey Business School
Module Leader
TEE Richard (SBS)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 7
Module cap (Maximum number of students): N/A
Overall student workload
Independent Learning Hours: 90
Lecture Hours: 12
Seminar Hours: 30
Guided Learning: 6
Captured Content: 12
Module Availability
Semester 1
Prerequisites / Co-requisites
None
Module content
The module will include the following indicative topics:
- Digitalisation and platforms
- Value creation and capture through business models
- Technological change and market dynamics in the digital economy
- Platform ecosystem dynamics
- Platform architecture and governance
- Digital platforms: economics and strategy
- Platform ecosystem governance, platform dominance, and the temptation of abuse
- Platform pricing, versioning and the sharing economy
- Digital platforms: Evolution of the digital ecosystem
Assessment pattern
Assessment type | Unit of assessment | Weighting |
---|---|---|
Oral exam or presentation | GROUP PRESENTATION | 50 |
Coursework | INDIVIDUAL REPORT | 50 |
Alternative Assessment
Alternative assessment consists of an extended individual report
Assessment Strategy
The summative assessment, due by the fourth Monday after completion of the module, consists of:
- Team presentation on a topic of their choice, related to the module content (15 minutes)
- Individual report applying the concepts of the module to a digital platform (up to 2,500 words)
Formative assessment and Feedback
- Students can be expected to receive feedback from faculty to discussions and team exercises in class
- A marking scheme which provides criteria on how marks will be awarded for each element of different assessments will be provided
Module aims
- Clarify how to create value and how to capture value in hi-tech industries
- Enable students to integrate theoretical concepts and models with practical application to business situations
- Show how to leverage innovation, how to organize for innovation, open innovation, and platforms for innovation
- Analyse industries where standards and platforms affect industry dynamics
Learning outcomes
Attributes Developed | ||
001 | Demonstrate knowledge of hi-tech industries, including the life cycle evolution of technologies | K |
002 | Demonstrate knowledge of how platforms an ecosystems evolve over time | K |
003 | Formulate and evaluate strategies in hi-tech industries | CT |
004 | Use frameworks and tools presented in the course to analyse and structure effective digital business models | CP |
005 | Anticipate and respond to the behaviour of competitors, suppliers, complementors, and customers | CPT |
Attributes Developed
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Methods of Teaching / Learning
The learning and teaching strategy is designed to blend different learning experiences
The learning and teaching methods include:
- Introduction of theory
- Presentations by external platform and ecosystem experts and Q&A sessions
- Case studies
- Video and simulations
- Self-directed learning
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Reading list
https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM352
Other information
Digital Skills:
The module focuses on industries where digital technologies play a key role, including in the form of digital platforms that create new industries or affect existing ones, as well as their accompanying business models. Students will be equipped with a variety of digital capabilities, combining state of the art frameworks and theories with practical knowledge to effectively navigate platform industries and consider the role of business model strategies.
Resourcefulness and resilience:
Student resourcefulness and resilience is developed through both the assessed individual and group-based deliverables as well as in-class exercises. Classroom exercises focus on complex real-world problems, requiring students to come up with novel solutions to settings they may not be closely familiar with. The module also uses a time-limited, in-class simulation exercise that provides concrete feedback based on a variety of strategic decisions made by student groups.
Employability:
The module focuses on a variety of concepts that helps student employability both in hi-tech industries as well as more mature settings that are reshaped by digital transformation. Key themes include strategic and business-model questions that consultants or managers face in a variety platform-based industries as well as related applications and technologies such as blockchain.
Programmes this module appears in
Programme | Semester | Classification | Qualifying conditions |
---|---|---|---|
Master of Business Administration MBA(MBA PART-TIME YEAR 2) | 1 | Compulsory | A weighted aggregate mark of 50% is required to pass the module |
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.