E-BUSINESS STRATEGY - 2023/4
Module code: MANM381
Given the ubiquity of electronic technology applications in today’s economy, it is critical for management students to understand e-business activities and their implications to business innovation and competitiveness. This module covers a variety of topics, delivered by a group of expert faculty, such as e-business technologies, e-business operations and strategies, digital platforms, e-marketing, and e-business innovations.
Surrey Business School
BONINA Carla (SBS)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 7
JACs code: N200
Module cap (Maximum number of students): N/A
Overall student workload
Independent Learning Hours: 114
Lecture Hours: 18
Guided Learning: 9
Captured Content: 9
Prerequisites / Co-requisites
Indicative content includes:
Fundamental concepts of e-business
e-business objectives and strategy
e-business technology infrastructure
Analysis, design, and implementation of e-business applications
E-business innovations and disruptive technologies
Contextual issues in e-business operations
Future prospects and emerging trends
|Assessment type||Unit of assessment||Weighting|
|Coursework||PAIR ESSAY ASSIGNMENT (3000 WORDS)||100|
Alternative Assessment In exceptional cases, where students cannot work with a peer, she or he will reattempt the same essay assignment individually.
The assessment strategy is designed to provide students with the opportunity to demonstrate an understanding of fundamental e-business concepts and the impact of e-business on business operations and strategies across different industries.
Thus, the summative assessment for this module consists of:
A pair essay assignment (3000 words).
Formative assessment and feedback
Students will receive advice on assignment essay topic selection; formative feedback will include a mixture of tutor led during module sessions and peer/self-assessment on activities prepared by lecturers in specialised topics.
- To provide students with a comprehensive view of the technological, strategic and operational issues of electronic business
|001||Recognise and appraise fundamental concepts of e-business||KC|
|002||Appreciate the importance of e-business in today's international business environment||KCT|
|003||Analyse how international business organisations can add value through e-business applications||KP|
|004||Recognise how information technologies (particularly the Internet) support traditional and emergent business activities, particularly in an international context||K|
|005||Identify the basic steps of starting up an e-business||KPT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Methods of Teaching / Learning
The learning and teaching strategy is designed to provide a range of learning opportunities in an integrative way to facilitate the development of key knowledge areas described above.
The learning and teaching methods include:
- 2-hour lectures delivered by expert faculty (9 expert topics), complemented by captured content online;
- Reciprocal peer-learning in the development of the assignment (part of independent learning);
- Online discussions on SurreyLearn (complementary method).
Prior to attending the lectures, students are expected to undertake the essential reading and complete any set work for the sessions.
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Upon accessing the reading list, please search for the module using the module code: MANM381
Programmes this module appears in
|Intercultural Business Communication and Marketing MA||2||Compulsory||A weighted aggregate mark of 50% is required to pass the module|
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.