Module code: MANM407

Module Overview

In an increasingly globalised business and business environment, it is necessary for management students to learn how to strategies internationally viable global strategies. This module covers a variety of topics such as global strategic analysis, global strategy formulation, and global strategy execution. Strategy-related subjects shape at least half of the contents in this programme.

Module provider

Surrey Business School

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 84

Lecture Hours: 22

Seminar Hours: 11

Guided Learning: 11

Captured Content: 22

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

Indicative content includes:

  • Introduction to the process of Global Strategic Management

  • Global/external environment analysis

  • Industry level analysis

  • Process of global strategy formulation

  • Formulating global strategy at the industry and conglomerate levels

  • Formulating global strategy at the corporate and business levels

  • Global strategy execution

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework Individual Assignment 75
Practical based assessment Individual Strategy Simulation 25

Alternative Assessment


Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate an understanding of fundamental global strategy concepts in the context of global business environment. 

Thus, the summative assessment (the one that you would receive a mark) for this module consists of:

  • An individual assignment, which addresses learning outcomes: 1, 2, 3, 4, 5 and 6.

  • An Individual Strategy Simulation, which addresses learning outcomes: 2, 3 and 5.

There would be two separate deadlines for each type of summative assessments.

Every student should do the Individual Strategy Simulation individually either during the seminar time or at home. The Strategy Simulation is an Internet-based application. The simulation can be done via any computer, tablet or mobile phone that are connected to the Internet. So, there is no need for downloading any software or using any particular networked computers. The access link to the simulation portal will be given to the students by the module leader. The video tutorial will be available to teach students how to use the simulation portal.

Formative assessment and feedback

No formative feedback can be provided to the students regarding their Strategy Simulation assessment because all student will work on the same simulation case. Some of the seminars would be dedicated to feedback provision on the student’s individual assignment. The students can make an appointment with the members of the teaching team to receive feedback on their assignments during the office hours of the teaching team. The feedback would be provided in-person either during the seminars or the office hours. The module leader might decide to accept to provide feedback via emails too.

Each student can receive feedback on their assignment only once. Two weeks before the assignment deadline would be the last possible date to show your assignment to any of the teaching team. Thereby, you are highly advised to start writing your assignment as early as possible to have a chance of receiving feedback on your work. The feedback can be given based on the first come, first served basis, so the request by the student for checking the assignment will be denied if the student makes the request when the whole possible time-slots are allocated to other students who booked a time-slot earlier.

Module aims

  • Convey required knowledge and analytical capabilities to the students for strategizing the global/international strategy.
  • Develop strategic planning capabilities
  • Practice strategizing and strategic decision-making

Learning outcomes

Attributes Developed
001 Describe the process of Global Strategic Management K
002 Analyse the global/external environment CPT
003 Conduct industry level analysis CPT
004 Know the steps of formulating global strategy KP
005 Recognize the right global strategies for the organisation at the industry, conglomerate, corporate and business levels K
006 Discuss the basics of deploying a global strategy C

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to provide a range of learning opportunities in an integrative way to facilitate the development of key knowledge areas described above. 

The learning and teaching methods include three sections as follow:

  • Lectures: The new and necessary concepts will be taught via interactive lecturing

  • Seminars: You will be prepared and guided to write your assignment in the seminars.

  • Captured contents: All the lectures and seminars are recorded and made available even before official commence date of the semester.

The online discussions on SurreyLearn would be the complementary method. Lecture notes and additional material will be made available on SurreyLearn and regular exercises will be set to test students’ understanding on an on-going basis.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: MANM407

Other information

Global and cultural capabilities: As name of this module indicates, we prepare our students to work in a multicultural global working environment. Students and staff on this module come from diverse and culturally rich backgrounds. Most assessment elements, as well as the activities embedded in the delivery of the module, require students to work together, solve problems, and creatively tackle people management challenges. As such students broaden their own world view, perspectives, and interpretations by interacting in a culturally varied environment. Our student body, guest speakers, and members of staff are global and diverse, currently representing more than 30 nationalities, which provides students with an internationally excellent educational experience.

Digital capabilities: Fortunately, our students are the generation of information and communication technology enthusiast. During the module, students acquire and develop a range of digital capabilities. The teaching and learning strategy is a hybrid between in-person and online teaching and learning activities. In addition to the person-computer interface embedded in the module, some assessment components require students to engage with several digital platforms, including Microsoft Teams, Zoom, and Canvas. Students are also trained in operating research software packages such as SPSS and NVivo.

Employability: One of the main intentions of this module is preparing the students to be work-ready. The students learn all necessary concepts, decision-making steps, and techniques for assessing, planning and implementing required strategies and actions in the context of international business.

Resourcefulness and resilience: In this module, students are required to put themselves in the position of a manager to do the analysis, identify the problems, and suggest realistic solutions for them. This type of practices flourishes their resourcefulness and resilience. Our module is an intensive learning journey designed to enhance students’ continual professional development. Their performance and progress is facilitated and assessed by both formative and summative assessments. By the end of the module, students have developed necessary attributes for a career in people management such as confidence, adaptability, and self-regulation.

Sustainability: The notion of sustainability is taught directly and indirectly in almost all modules. One of the intentions of the module is to advance students’ understanding and awareness of aspects of sustainability and ethical people management. Sustainable and ethical people management principles inform this module. The module is informed by the three pillars of sustainability – economic, social, and environment.

Programmes this module appears in

Programme Semester Classification Qualifying conditions
Entrepreneurship & Innovation Management MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module
International Marketing MSc 2 Compulsory A weighted aggregate mark of 50% is required to pass the module
International Business Management MSc 2 Compulsory A weighted aggregate mark of 50% is required to pass the module
Strategic Marketing MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.