Surrey University Stag

ENTREPRENEURSHIP AND CREATIVITY PROJECT - 2023/4

Module code: MANM470

Module Overview

What does it mean to be creative and, more importantly, how can creativity be translated into something tangible that offers both uniqueness and value? Creativity is a key driver of innovation, and business success is increasingly tied to the organisation’s ability to solve problems creatively, and also find unoccupied space for new products and services. With problem solving and ideation at its core, this module will introduce students to the value of creativity for organisations and its leaders. Students will be immersed in a team based simulated entrepreneurial environment, where theory from the module can be effectively put to practise. During this intense entrepreneurial journey, students will work from problem to solution, developing a sense of their own creativity along the way. Students will learn to work effectively in diverse teams; define problems effectively; generate a large number of creative ideas to solve their chosen problem; identify opportunities for genuine value creation; synthesise and select the ideal solution to their chosen problem; develop this solution into a viable business opportunity; pitch this business opportunity to a panel of investors. At the conclusion of this experience, students will have developed and refined a key set of transferable entrepreneurial skills, which will enhance performance, decision making and leadership in any type of organisation.

Module provider

Surrey Business School

Module Leader

LANHAM-NEW William (SBS)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

JACs code: N200

Module cap (Maximum number of students): 30

Overall student workload

Independent Learning Hours: 118

Lecture Hours: 8

Seminar Hours: 8

Guided Learning: 8

Captured Content: 8

Module Availability

Semester 2

Prerequisites / Co-requisites

None

Module content


  • Economic Theories of Entrepreneurship

  • Joseph Schumpeter, Israel Kirzner and the link between Entrepreneurship and Economic Development

  • Thinking Styles in Theory and Practice

  • VR in Entrepreneurship

  • Creating and Managing Diverse Teams

  • Creativity Theory

  • Opportunity Recognition Theory

  • Creative Problem Solving

  • Lean Startup

  • Business Model Canvas

  • Financing Startups

  • The Evaluation of Innovation

  • Pitching for Investment


Assessment pattern

Assessment type Unit of assessment Weighting
Oral exam or presentation Group Presentation (15 minutes + Q&A) 30
Coursework Individual Learning Reflection (Max 3000 words) 70

Alternative Assessment

In the event that a student is unable to participate in or complete the Group Project, he/she will be required to produce an individual essay (1500 words) that explores one of the key theories discussed in the module describing the theory’s relevance to contemporary business practice

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate advanced understanding of the subject matter and mastery of the learning outcomes through practical application.

The summative assessment for this module consists of:

Oral exam or presentation  Group Presentation (15 minutes + Q&A)  30%

Coursework   Individual Learning Reflection (Max 3000 words)          70%

Prior to both assignments, a detailed outline of expectations and proposed structure for the assessment will be provided to students, and class time will be spent discussing the assignment and feedback process.

Formative assessment and feedback

This will provide to the student via the following methods:


  • Discussion time spent in class

  • Review of student materials, activities, models, exercises


Module aims

  • Consider and apply entrepreneurship and creativity theory from a variety of perspectives
  • Consider the link between entrepreneurial activity and economic development
  • Support students through a team-based simulated entrepreneurial environment
  • Encourage the generation and evaluation of novel business ideas
  • Encourage the development of pitching and other soft skills
  • Provide opportunities for engagement with experienced entrepreneurs
  • Encourage self-reflection

Learning outcomes

Attributes Developed
001 Problem solve creatively and effectively C
002 Understand entrepreneurship and creativity theory K
003 Work effectively in diverse teams PT
004 Pitch a novel business idea to a panel of investors PT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

This module places a simulated entrepreneurial environment at the centre of learning. Students will have the opportunity to apply theory from the module to this practical exercise.



The learning and teaching methods include:

Independent - learning carried out by the student (extra reading for classroom participation etc)

Guided – Learning carried by the student on specific activities, reading articles etc.)

Seminars – learning conducted with the tutor focused on specific topics

Captured content – learning actioned through online media (videos)

Laboratory – learning conducted with the tutor on practical application (escape rooms and metaverse)

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM470

Other information

This module is highly practical. Attendance is critical.

Programmes this module appears in

Programme Semester Classification Qualifying conditions
Management (Dual Degree with SKEMA) MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module
Management MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.