DIGITAL BUSINESS STRATEGY - 2023/4
Module code: MANM540
Module Overview
Given the ubiquity of digital technology applications in today¿s economy, it is critical for management and international business students to understand digital business activities and their implications to business innovation and competitiveness. This module covers a variety of topics and strategies delivered by a group of expert faculty, such as digital business technologies, digital business models, digital operations, digital platforms, digital marketing, and other novel digital technologies to enable business to throve in the digital age.
Module provider
Surrey Business School
Module Leader
ADDO Atta (SBS)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 7
Module cap (Maximum number of students): N/A
Overall student workload
Independent Learning Hours: 87
Lecture Hours: 20
Seminar Hours: 10
Tutorial Hours: 3
Guided Learning: 10
Captured Content: 20
Module Availability
Semester 2
Prerequisites / Co-requisites
None
Module content
Indicative content includes:
- Fundamental concepts of digital business
- Digital business objectives and strategy
- External drivers and contextual issues in digital business operations
- Prospects and emerging trends
Assessment pattern
| Assessment type | Unit of assessment | Weighting |
|---|---|---|
| Coursework | Group assignment | 100 |
Alternative Assessment
Students will complete the same essay assignment individually.
Assessment Strategy
The assessment strategy is designed to provide students with the opportunity to demonstrate an understanding of fundamental digital business concepts and the impact of digitalization on business operations and strategies across different industries and contexts.
Thus, the summative assessment for this module consists of:
- A group (pair) essay assignment
Formative assessment and feedback
Students will receive advice on assignment essay topic selection; formative feedback will include a mixture of tutor led during module sessions and peer/self-assessment on activities prepared by lecturers in specialized topics.
Module aims
- To provide students with a comprehensive view of the technological, strategic and operational issues of digital business
- To equip students with a range of up-to-date trends in digital business strategy
- To develop a critical understanding of the role of digital business in modern and cross-cultural organisations
Learning outcomes
| Attributes Developed | ||
| 001 | Recognise and appraise fundamental concepts of digital business | CK |
| 002 | Appreciate the importance of digital business in today's international business environment | CKT |
| 003 | Analyse how international business organisations can add value through digital business applications | KP |
| 004 | Recognise how modern digital technologies support traditional and emergent business activities, particularly in an international context | K |
| 005 | Identify the basic steps of starting up a digital business | KPT |
Attributes Developed
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Methods of Teaching / Learning
The learning and teaching strategy is designed to provide a range of learning opportunities in an integrative way to facilitate the development of key knowledge areas described above. The learning and teaching methods include:
a) Lectures and seminars delivered by expert faculty, complemented by content online and group tutorials for the course assignment;
b) Reciprocal peer-learning in the development of the assignment (part of independent learning);
c) Guided online exercises on SurreyLearn (complementary method).
Prior to attending the lectures, students are expected to undertake the essential reading and complete any set work for the sessions.
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Reading list
https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM540
Other information
Global and cultural capabilities: in line with the spirit of the programme, we prepare our students to work in a multicultural global working environment. Both staff and students on this module come from diverse and culturally rich backgrounds. The module introduces diverse perspectives through expert faculty covering topic from a diverse range of countries, cultures and environments, covering. Students in this module will develop competencies to engage effectively with people from different backgrounds in ways that respect the interests of cultural groups and individual rights.
Employability: Students in this module will be supported to develop a unique set of individual, interpersonal and professional skills, relevant to their discipline and career ambitions. The course will cover expert topics that are industry-focused cases and exposed them to tools that are relevant for their future work.
Programmes this module appears in
| Programme | Semester | Classification | Qualifying conditions |
|---|---|---|---|
| International Business Management MSc | 2 | Compulsory | A weighted aggregate mark of 50% is required to pass the module |
| Intercultural Business Communication and Marketing MA | 2 | Optional | A weighted aggregate mark of 50% is required to pass the module |
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.