Module code: MANM104

Module Overview

In this module, students develop a holistic understanding of the theory and tools for Entrepreneurship which has a particular relevance in the context of the Digital Economy. 

This begins with a discussion of key concepts around the Entrepreneur, Opportunity Recognition and the Entrepreneurial Process.  In turn, students review key elements for a start-up including resources, the founding team and business modelling.  Finally, we look at scaling strategies in the Digital Economy including a range of different business models where start-ups create, deliver and capture value.  The Digital Economy enables these innovative business models.   

For assessment, students research and apply Key Entrepreneurship Topics to case studies and then critically evaluate the scaling strategy for a designated emerging-growth companies in the Digital Economy using Entrepreneurship theory, Digital Economy theory and a business model framework.

Module provider

Surrey Business School

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 84

Lecture Hours: 22

Seminar Hours: 11

Guided Learning: 11

Captured Content: 22

Module Availability

Semester 1

Prerequisites / Co-requisites


Module content


Opportunity Recognition

Business Modelling

Digital Economy

Assessment pattern

Assessment type Unit of assessment Weighting

Alternative Assessment

The Group Video Presentation will be prepared individually as a video presentation; The Group Business Modelling Report will be prepared on an individual basis as a report.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their understanding of key digital skills and then to apply them in a business context.

Thus, the summative assessment for this module consists of:

  • Group Video presentation (addresses learning outcomes 1 and 4)

  • Group Business Modelling Report (addresses learning outcomes 2, 3, and 4)

Formative assessment

Students will receive individual and group feedback during the module from teaching staff which they are expected to use to improve their work in subsequent assignments.  In addition, verbal feedback and written comments provided for initial assessment assignment can be used to improve subsequent assessment assignment.


Students will receive feedback verbally in lecture or tutorial while they will also receive written feedback for assignments which can be used to inform further summative assessments.

Module aims

  • Explore a range of business concepts in theory and practice related to launching a new venture
  • Provide a range of tools, techniques, and methods to support the design of a business plan
  • Evaluate the effectiveness of a business plan in relation to validation and view of being investment ready
  • Develop awareness for stakeholder management including business context, objectives and communications

Learning outcomes

Attributes Developed
001 Evaluate key concepts related to Entrepreneurship, Opportunity Recognition, and Business Modelling K
002 Apply comprehensive technical skills by designing, analysing and evaluating business model frameworks CP
003 Demonstrate complex critical thinking to evaluate complex information relevant to business decision-making CPT
004 Demonstrate the ability to work effectively on a team basis to deliver a project outcome CP

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

The teaching and learning strategy is designed to benefit passive as well as active learners. Apart from catering for the needs of both types of learner, and, therefore, providing a  teaching and learning strategy that is fairer and does not disadvantage either group, it is intended to promote sound understanding of theory and how it may be applied in practice.  This is seen as important in a programme that is intended to educate students “for” entrepreneurship rather than simply educating them “about” it. Hence it carries more weight in the assessment process.

The teaching and learning methods include  

  • interactive lectures 

  • guest lectures (role models and subject matter experts) 

  • case analyses 

  • group projects 

  • presentations

  • SurreyLearn

  • support materials

  • reading

  • Individual and Group work

In addition the module teaching team are accessible throughout the semester to address and clarify questions. Office hours will be provided. Feedback given will be oral and written on an individual basis and summative.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Upon accessing the reading list, please search for the module using the module code: MANM104

Other information

The module supports development of 5 pillars for learning as follows:

Employability – students develop key business skills which they can apply in a range of different business contexts.  This is assessed in the second group assignment.

Digital Capabilities– students will develop relevant skills to apply in the Digital Economy for business decision-making.  Students need to evaluate business models for emerging-growth companies in the Digital Economy.  This is assessed in the second group assignment.

Resourcefulness and Resilience – students work on projects where they are expected to respond to challenges to find solutions which require creativity and an ability to adapt based on the business context.  This is assessed in both group assignments.

Programmes this module appears in

Programme Semester Classification Qualifying conditions
Digital Marketing MSc 1 Compulsory A weighted aggregate mark of 50% is required to pass the module
Entrepreneurship & Innovation Management MSc 1 Compulsory A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2024/5 academic year.