Module code: MANM298

Module Overview

This module is designed for students to develop an understanding of the principles for developing a business idea into a viable business opportunity which is investment ready through authentic learning.  This includes carrying out market research to validate a business idea by working with company stakeholders and then mapping out a business model for a scaling strategy to be investment ready.

The module will enable students to understand theories related to Enterprise and Entrepreneurship and enable them to apply such theories through a group project to develop market research using Lean Start-up methodology by working with actual businesses.  They will reflect further on their research to develop investment proposal which requires them to understand the investor perspective too..

Students will learn the theory and gain practical experience around key concepts for Entrepreneurship, Lean Start-up, Business Modelling and Entrepreneurial Business Planning.

Module provider

Surrey Business School

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 84

Lecture Hours: 22

Seminar Hours: 11

Guided Learning: 11

Captured Content: 22

Module Availability

Semester 1

Prerequisites / Co-requisites


Module content

  • Entrepreneurship theory

  • Market research skills

  • Lean Start-up theory

  • Business modelling

  • Stakeholder management

Assessment pattern

Assessment type Unit of assessment Weighting

Alternative Assessment

The Group Research Project will be prepared individually as a video presentation; the group investment proposal will be prepared individually as a report.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their understanding of key market research and business planning skills and then to apply these skills in a business context while collaborating with external companies.

Thus, the summative assessment for this module consists of:

  • Group Research Project (addresses learning outcomes 1,2, and 5)

Working with designated companies, students develop market research around a designated product prototype business opportunity.  They should apply the theory discussed in class while demonstrating their understanding of the research process.

  • Group Investment Proposal (addresses learning outcomes 1, 3, 4)

A written assignment where students develop an investment proposal based on a strategy for scaling for a designated product prototype business opportunity.  They should apply the theory discussed in class while demonstrating their understanding of the company building process.

Formative assessment

Students will receive group feedback during the module from teaching staff  which they are expected to use to improve their work in subsequent assignments; in addition, verbal feedback and written comments provided for initial assessment assignment can be used to improve subsequent assessment assignment


Students will receive feedback verbally in class while they will also receive written feedback for assignments which can be used to inform further summative assessments.

Module aims

  • Explore a range of business concepts in theory and practice related to New Business Venturing
  • Provide a range of tools, techniques, and methods to support the design of a business
  • Evaluate the effectiveness of Entrepreneurial Business Planning in relation to validation and investment readiness
  • Develop awareness for stakeholder management including business context, objectives and communications

Learning outcomes

Attributes Developed
001 Understand and evaluate key concepts related to Entrepreneurship, Lean Start-up, Business Modelling and Entrepreneurial Business Planning K
002 Apply comprehensive technical skills by designing, analysing and evaluating market research methods CPT
003 Demonstrate complex critical analysis related to Entrepreneurial Business Planning KCPT
004 Select and critically analyse relevant information relating to a business opportunity to inform decision-making CPT
005 Demonstrate the ability to present and communicate complex information with stakeholders CP

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

The teaching and learning strategy is designed to benefit passive as well as active learners. Apart from catering for the needs of both types of learner, and, therefore, providing  a  teaching and learning strategy that is fairer and does not disadvantage either group, it is intended to promote sound understanding of theory and how it may be applied in practice. Whilst, in Honey and Mumford’s terms, the pragmatist and activist learners are given the opportunity to experience the theorist and reflector learning styles, the theorists and reflectors are able to learn by doing, thereby helping develop  in them the attributes of the activist and pragmatist. This is seen as important in a programme that is intended to educate students “for” entrepreneurship rather than simply educating them “about” it. Hence it carries more weight in the assessment process.

The teaching and learning methods include  

  • interactive lectures 

  • guest lectures (role models and subject matter experts) 

  • case analyses 

  • group projects 

  • presentations

  • SurreyLearn

  • support materials

  • reading

  • Individual and Group work

In addition the module teaching team are accessible throughout the semester to address and clarify questions. Student feedback and consultation hours will be provided. Feedback given will be oral and written on an individual basis and summative.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: MANM298

Other information

The module supports development of 5 pillars for learning as follows:

Employability – students develop key business skills which they can apply in a range of different business contexts.  This is assessed in the individual assignment and group assignment.

Global and Cultural Capabilities – students will develop their ability to work in groups effectively with other students from diverse backgrounds to develop their cultural intelligence, broaden their world view, own perspectives and interpretations and reinterpret issues against a broader spectrum of ideas and representations.  This is assessed in group assignment.

Resourcefulness and Resilience – students work on projects where they are expected to respond to challenges to find solutions which require creativity and an ability to adapt based on the business context.  This is assessed in the individual and  group assignment.

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2024/5 academic year.