GLOBAL STRATEGY IMPLEMENTATION - 2024/5

Module Overview

It is an unfortunate fact that majority of global strategies fail in the stage of implementation. Many inner organisational and outer organisational factors affect the implementation of the global strategy. Thus, it is vital for management students to learn how to implement global strategies effectively. The module focuses on a range of topics such as process of strategy implementation, and influential factors on implementing the global strategy. Strategy-related subjects shape at least half of the contents in this programme.

Module provider

Surrey Business School

Module Leader

BACKTASH-RAD Artin (SBS)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

none

Module content

Indicative content includes:

• Process of global strategy implementation


• Internal influential factors in implementation of global strategies


• External influential factors in implementation of global strategies


• Barriers to implementation of global strategies


• Preventing failure to implement global strategies


• Managing portfolio global strategies


• Sequence of implementing global strategies

Assessment pattern

Alternative Assessment

N/A

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate an understanding of fundamental strategy implementation concepts in the context of global business environment. 

Thus, the summative assessment (the one that you would receive a mark) for this module consists of:

• An individual assignment, which addresses learning outcomes: 1, 2, 3, 4, 5 and 6.

Formative assessment and feedback

Some of the seminars would be dedicated to feedback provision on the student’s individual assignment. The students can make an appointment with the members of the teaching team to receive feedback on their assignments during the office hours of the teaching team. The feedback would be provided in-person either during the seminars or the office hours. The module leader might decide to accept to provide feedback via emails too.

Each student can receive feedback on their assignment only once. Two weeks before the assignment deadline would be the last possible date to show your assignment to any of the teaching team. Thereby, you are highly advised to start writing your assignment as early as possible to have a chance of receiving feedback on your work. The feedback can be given based on the first come, first served basis, so the request by the student for checking the assignment will be denied if the student makes the request when the whole possible time-slots are allocated to other students who booked a time-slot earlier.

Module aims

• Convey necessity knowledge to the students for implementing the global/international strategy effectively.
• Develop analytical and other related transferable skills to handle predictable and unpredictable circumstances
• Enhance effective decision-making and problem-solving

Learning outcomes

Methods of Teaching / Learning

The learning and teaching strategy is designed to provide a range of learning opportunities in an integrative way to facilitate the development of key knowledge areas described above. 

The learning and teaching methods include three sections as follow:

• Lectures: The new and necessary concepts will be taught via interactive lecturing


• Seminars: You will be prepared and guided to write your assignment in the seminars.


• Captured contents: All the lectures andseminars are recorded and made avaible even before official commence date of the semester.

The online discussions on SurreyLearn would be the complementary method. Lecture notes and additional material will be made available on SurreyLearn and regular exercises will be set to test students’ understanding on an on-going basis.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM397

Other information

Global and cultural capabilities: As name of this module indicates, we prepare our students to work in a multicultural global working environment. Students and staff on this module come from diverse and culturally rich backgrounds. Most assessment elements, as well as the activities embedded in the delivery of the module, require students to work together, solve problems, and creatively tackle people management challenges. As such students broaden their own world view, perspectives, and interpretations by interacting in a culturally varied environment. Our student body, guest speakers, and members of staff are global and diverse, currently representing more than 30 nationalities, which provides students with an internationally excellent educational experience.

Digital capabilities: Fortunately, our students are the generation of information and communication technology enthusiast. During the module, students acquire and develop a range of digital capabilities. The teaching and learning strategy is a hybrid between in-person and online teaching and learning activities. In addition to the person-computer interface embedded in the module, some assessment components require students to engage with several digital platforms, including Microsoft Teams, Zoom, and Canvas. Students are also trained in operating research software packages such as SPSS and NVivo.

Resourcefulness and resilience: In this module, students are required to put themselves in the position of a manager to do the analysis, identify the problems, and suggest realistic solutions for them. This type of practices flourishes their resourcefulness and resilience. Our module is an intensive learning journey designed to enhance students’ continual professional development. Their performance and progress is facilitated and assessed by both formative and summative assessments. By the end of the module, students have developed necessary attributes for a career in people management such as confidence, adaptability, and self-regulation.

Sustainability: The notion of sustainability is taught directly and indirectly in almost all modules. One of the intentions of the module is to advance students’ understanding and awareness of aspects of sustainability and ethical people management. Sustainable and ethical people management principles inform this module. The module is informed by the three pillars of sustainability – economic, social, and environment.

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2024/5 academic year.